Digital Marketing Secrets Revealed: Achieve MASSIVE ... Digital Marketing Secrets Revealed: Achieve

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Transcript of Digital Marketing Secrets Revealed: Achieve MASSIVE ... Digital Marketing Secrets Revealed: Achieve

  • Digital Marketing Secrets Revealed: Achieve MASSIVE Business Growth & Profits

    By

    Anbu Rayappan M.S.

    (Digital Marketer, Author, Speaker)

    SFOBayAreaDesign.com

    510-304-8105

    anbu@SFOBayAreaDesign.com

  • Story Time

    (A Friend in Need, A Friend Indeed!)

  • Disclaimer

    • Advertising of any kind is risky by nature.

    • Run the ad for at least 6 months before you decide

    to pull the plug.

    • You may not profit from advertising. So, don’t use

    your rent-money on advertising.

  • What’s The One Major Problem Every

    Business has?

  • OBSCURITY

  • Every Business Needs To Market Its

    Service/Product.

  • OVER EXPOSURE?

  • =

    What’s the formula for Business Success?

    More People Know Your Product/Service

    More People Believe In Your Product/Service

    +

    Success

  • 4. Customer buys the service/product

    What’s involved in a buying process?

    1. Customer needs a service/product

    3. Customer believes that your service/product

    will deliver the result.

    2. Customer finds the service/product

  • Frequency + Value + Time = Trust

    People Hire You When They Know, Like

    and Trust You.

    What’s the Formula for establishing Trust?

  • Influence: The Psychology Of Persuasion

    By

    Robert Cialdini Ph.D

  • 6 Weapons Of Influence

    2. Commitment & Consistency

    5. Authority

    1. Reciprocation

    3. Social Proof

    4. Liking

    6. Scarcity

  • 3 Methods To Show/Prove Your Expertise & Gain

    People’s Trust

    1. Market yourself.

    3. Demonstrate your expertise by actually

    delivering the results.

    2. Have someone market you.

  • VS

  • Google Helps Prospective Buyers Find Your

    Business

    Facebook Helps Businesses Find Prospective

    Customers

  • Google = Short Game + Expensive + Text/Image

    Facebook = Long Game + Cheap + Video

    Google = 95% Sales + 5% Marketing

    Facebook = 95% Marketing + 5% Sales

  • 3 Steps To Setting Up A Campaign

    1.Campaign

    2. Ad Group or Ad Sets

    3. Ad

  • CTR

  • What is CTR?

    PPC click-through rate is the rate at which your PPC ads

    are clicked. This number is the percentage of people who

    view your ad (impressions) and then actually go on to

    click the ad (clicks).

    The formula for CTR looks like this: (Total Clicks on

    Ad) / (Total Impressions) = Click Through Rate.

  • Remarketing Campaign

  • What Is Remarketing Campaign?

    Remarketing campaigns are designed to display ads to

    potential customers who visited your site or used your

    mobile app.

    It's an effective technique that allows you to stay

    connected to your target audience while also building

    brand awareness.

  • 10 Tips For Creating A Successful Google Ads

    Campaign

  • 1. Start with a small budget.

  • 2. Monitor it regularly and tweak it to avoid

    losing money on unnecessary clicks.

  • 3. Good Copy is very important. Make sure

    your copy attracts the buyer.

  • 4. Make sure your site looks good and convert

    better. Phone number and email should be

    clearly visible.

  • 5. Create a long list of keywords that the

    prospective buyer would use.

  • 6. Create a long list of Negative keywords for

    which you don't want your ad to appear.

  • 7. Make sure your ad goes to the right landing

    page

  • 8. Set the Maximum bid limit for each keyword

  • 9. Do the remarketing Campaign after enough

    data is gathered.

  • 10. Remove any ads & keywords that don’t

    perform as expected.

  • 10 Tips For Creating A Successful Facebook

    Campaign

  • 1. Start with a small budget.

  • 2. Use Videos to market your service.

  • 3. Define your goal. Website Traffic? Leads?

  • 4. Market it at the right location and at the

    right time.

  • 5. Market to the right audience and be specific.

    Use Look-Alike Audience and Pixels.

  • 6. Make sure your website looks good and

    convert better. Phone number and email should

    be clearly visible.

  • 7. Boost your post before starting the ad

    campaign.

  • 8. Mention the Call-To-Action and make sure

    your ad goes to the right landing page.

  • 9. Set the Daily bid limit

  • 10. Put a BEAUTIFUL cover image on your

    Facebook page.

  • Thank You!!