Digital Marketing & Lead Generation for the Real Estate

Industry

April 23, 2016SM City Cebu Trade Hall

Setting Up Your Search Engine Advertising

Campaigns

Why Use Paid Online Advertisements Such as Adwords

• Paid ads supports your SEO efforts during it’s early stages. Paid ads have quicker results, no need to wait for your organic rankings to improve.

• Paid ads reinforce your brand’s message

• Online advertising platforms such as Google Adwords offer the widest reach and flexibility on your advertising budget

Google Adwords Offers the Widest Reach

Advantages in Using Google Adwords

Google AdWords allows businesses to take advantage of the benefits of online advertising: show your ads to the right people, in the right places, and at the right time.

Adwords offers several benefits such as the following:

• Targeting – keywords, location, schedule

• Control advertising cost – budget is set on a daily basis

• Campaign Management – make campaign adjustments on the fly

• Measurable results – results can be measured on campaign, ad group, keywords and ads level

Paid Google Ads (Adwords) Supports Your SEO Efforts

Paid Ads Can be Cost Effective When Done Properly

Choosing the Right Keywords to Control Ad Cost

Targeting the Right Location to Control Ad Cost

Using the Right Landing Page to Get Better Results

Track Performance of Your Campaigns

THANK YOU