Digital Marketing and Your Dental Lab
Transcript of Digital Marketing and Your Dental Lab
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Digital MarketingEvan Leek
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Last Session
● Outbound vs Inbound marketing
● Content marketing
● Website evaluation / upgrade
● Video
● AdWords
● Next steps
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Outbound v. Inbound
● Buckshot approach
● Timing concern
● Tough economics
● Consistency lacking
● Always live
● Content is king
● Qualifies prospects
● Scalable
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Inbound Methodology
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Content Marketing
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Start Small, Think Big
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Three quick starter items
● Evaluate your website for freshness and refreshability
● Develop a direct mail campaign for one service/product
and find a vendor to produce them for you
● Look at your lab’s offerings and pick two
services/materials you would market with AdWords
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AdWordsExamples
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AdWordsHow To
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AdWordsCase Study
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Remarketing Campaign Overview
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Remarketing Campaign Keywords
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AdWords Conversion Tracking
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InfusionSoft Notification
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Lead Information
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Questions?