www.taliagertman.com

Digital Marketing 2019Overview

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Define Objectives:

What do we need

To define?

udiences

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nalyze tools

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Digital Marketing Services

•Our Services

WEBSITES & LANDING

PAGES DESIGN

AND DEVELOPMENT

SEO & SMOCONTENT WRITING

And or editing

WEBSITE

PROMOTIONPRODUCTS BRANDING

NEWSLETTER

Design & development

PPC MANAGEMENT

LINK BUILDING

DIGITALMARKETING

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Content writing and/or editing

Content

Is essential

for digital

marketing

Content marketing

creates signals across

the web that build

credibility and

authority with your

audience.

We establish various

content structures such as

Professional blog, PR’s and

“Training Nuggets” to be

used as means to draw

visitors to the customer

websites and have them

stay on the website

Professional PR

writing

And distribution

On related digital

journals and news

websites

BLOGGING

WEBSITE CONTENT editing

YouTube optimization

Vimeo optimization

SOCIAL MEDIA CONTENT

Create mini-sites and post them

to related indexes & directories

SEO on every web page and

Any digital content

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SEO & SMO

•SEO & SMO

On going SEO and SMO (Social Media Optimization) on

websites and social media (e.g. LinkedIn showcase company

pages, Facebook pages, Twitter and Instagram accounts

etc.) Monthly ranking and performance reports

The exposure has translated to higher conversions

on-site, increased sales, more targeted leads and a

greater volume of targeted web traffic (recent

reports attached)

SEO efforts, according to company needs includes

but not limited to the following services:

Keyword Research Page Ranking High traffic

Content advise Detailed monthly reports SEO

SMOSocial Media Optimization enables our clients to reach

target audiences informally, allowing direct communication

and word of mouth distribution as part of the branding

efforts. Also it serves as platform to reach potential

customers who might not have reached otherwise

IntegrationsAuditsOG meetings

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We design and develop an internal and external

organizational newsletter, in order to keep

employees as well as customers to connect to

company’s news and updates.

We recommend and apply newsletter systems

We train the team to be able to continue this

efforts internally in order to save budget

Newsletter design and development

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PPC Management

•PPC Management

Google Ads:

• Remarketing

• Banners

• Search

campaigns

• Video adsFacebook Campaigns:

• Targeted audiences

• Target existing and past

leads

• Target radiologists

• Target NICU nurses and

doctors

Ongoing management of PPC:

LinkedIn:

Occasionally

and depends

on budget

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Branding

Branding in various visual banners,

remarketing, target conferences

visitors and returning website

visitors

We design compelling visuals to

design ads, landing pages, pop-

ups, twits, posts, etc.

We design and develop

WordPress

websites with CONVERSION in

mind

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Link Building

•Link buildingFor Link Building, we

follow a very of strict

processes in order to

ensure the quality of back

links. It is one of the most

important signals to

maximize a site's visibility

We design an edit a

mini-site template

for each index and

directory.

We use “White

Hat”

methodology

check and re-

approve each

and every

directory

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Maintenance & preservation

•Website promotion

Website promotion requires a continuous cycle of activities that

will help you to get tangible results and proving strong online

presence.

Strong Content Power of Social

Media

Social Media

Bookmarking

Local

Directories

Registration

Forum

Marketing

Video

Promotion

Guest Blogging

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We believe in Team Training!

We don’t keep the

knowledge to ourselves!

We strongly believe in

team training and provide

Digital Marketing training

sessions or online video

training

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Rapid changes demand Rapid Actions!

Digital marketing is rapidly and constantly changing

We need to adjust to changes in a timely manner

We also need to keep OG tasks in order to maintain achievements

Get to know innovative new technologies that will save time and budget

Be aware and adjust to changes of our advertising platforms

Customer retention with advanced digital tools

Leads follow-up with designated CRM systems that can be integrated with Digital Marketing systems