Why should businesses use Facebook pages rather than personal profiles? - Social Media by Social...
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Transcript of Why should businesses use Facebook pages rather than personal profiles? - Social Media by Social...
This is a very common
question - businesses
are worried about their
organic reach
aka the people who
see their posts, without
them having to pay for
ads
aka this number here
The truth is, personal profile posts often
suffer from poor reach too…
But they don’t get any sort of analytics, so
they never know!
Reason #1 – business pages have analyticsYou can analyse how well your posts have performed, what demographic
your audience is, when they’re online, and much much more – but only on a
business page!
But what if you do if
only an abysmally small
number of people see
your post???
If you’re using a
personal profile…
there’s nothing you
can do!
Reason #2 – business pages can run adsYou can boost a post to be seen by more people, attract more likes to your page,
or even encourage clicks through to your website and conversions!
People are VERY concerned about
their privacy on social media
They don’t want strangers, even businesses
they love, knowing details about their lives
Person
Person
Friends
If two people are
friends on
Facebook, that’s a
reciprocal
relationship – they
can both see
information about
the other person.
Page
Person
Like
But if a person likes
a page, the person
can see the page
content, but the
page can’t see
anything about the
person (unless they
comment or like
one of the page’s
posts)
Reason #3 – people don’t want to be “friends” with pagesBeing able to like a page (a one-way relationship) is the preferred option for many
privacy-conscious people
Have I convinced you yet? No?
How would you feel if, two years from now,
your Facebook page was shut down?
Tons of content, months of engagement,
your carefully grown fanbase… lost.
Reason #4 – it’s against Facebook’s T&CsIf Facebook figures out that you’re using Facebook to promote your business, or
someone notifies them, they can shut down your account completely. And it’s unlikely you’ll be able to get it back.
It’s quick and easy to convert your profile into a page!Just go to https://www.facebook.com/pages/create.php?migrate and follow the instructions.