Business Ethics Standards Team Business Ethics Standards Team

Leveraging Social Media

Topics Covered:

• Arbonne Trademark & Name

• Social Media Basics

• Promoting on Social Media

• Virtual Events & Contests

• Corporate Platforms

• Social Media Behavior, Responsibility & Etiquette

• Online Video Channels

• Blogs

Purpose of Social Media

• Promote an Arbonne Replicated Website

• Share personal & team achievements

• Share Arbonne created promotions

• Provide compliant information on the products & Opportunity

• Network with Clients & prospects

The Arbonne Trademark

• The following have been legally registered by Arbonne to represent the corporate office and may not be used by Independent Consultants (ICs)

Independent Consultant Logo

• ICs are only allowed to use the Arbonne Independent Consultant logo or other images available in the Image Library on the Source or Digital Toolkit

Use of the Arbonne Name

• ICs are not permitted to use or register any of the Arbonne trademarks, product names or a specific geographic region for any domain name, email address, social media profile or online alias.

• Unauthorized use of the Arbonne name can cause confusion, or be misleading, in that it may cause individuals to believe or assume the communication is from, or is the property of the Arbonne Home Office.

Incorrect Uses of the Arbonne Name

× arbonnegirl@gmail.com

× www.isellarbonne.com

× facebook.com/arbonnefan

× @arbonneguy

× @arbonne_newyork

× www.AICToronto.ca

× facebook.com/ICBocaRaton

Social Media Basics

• ICs must comply with the terms of social media platforms and cannot use those platforms to prospect or sponsor persons in unauthorized countries or use sites which are intended for use primarily by those below 18 years of age.

• May not create a fan page on social media sites that appear to be the Arbonne Home Office.

Social Media Setup • If an IC discusses Arbonne the

account must clearly identify the user as an IC by following this naming order: – “Your Name – Arbonne

Independent Consultant”

• Limited account names cannot use the word Arbonne, some examples listed below: – @JaneIndependantConsultant – @BSmithConsultant

Social Media Setup • Compensation titles and

link to an Arbonne Replicated Website can be posted in the About Me section of the platform.

• Arbonne does not authorize the anonymous use of such platforms, thus you must utilize your personal photo or the AIC Logo as the profile picture.

Promoting on Social Media • ICs are encouraged to share the

content Arbonne posts on its corporate social media profiles and pages with their social network.

• ICs may share promotions posted by the home office provided the social media page is a compliant fan or business page for your personal Arbonne business & any link leads to Arbonne.com or to the ICs Arbonne replicated website.

Promoting on Social Media • ICs may not advertise

discount offers or offer blanket discounted product offers that are not provided by Arbonne.

• ICs may use social media to invite fans, friends and followers to attend group presentations, provided they do not solicit on the corporate site.

Social Media Events Do: • Create a unique name for your event

– Sally's Online Event

• Include your Arbonne replicated website to redirect guests to get more information

• Utilize the Share It tool & Arbonne promotions

• Include the SRP & Preferred Client pricing for products

• Include Arbonne business materials to inform your guests – Meet the Product Sheets, product

videos, Arbonne videos, etc.

Do Not: • Include Arbonne trademarks or

geographic location for the event name – New Jersey Arbonne Direct

• Use online selling tactics to solicit or finalize orders – Visit my site to place your order; Party

closing put your order in the comments

• Make blanket discount offers or offer samples – 50% off to the first 50 attendees

• Create unapproved images, product testimonial images and flyers about Arbonne products or the Opportunity

Contests on Social Media

• Contests are not recommended as there are many legal regulations in each local jurisdiction that could apply.

• It is the sole responsibility of the IC to do the legal research required to conduct contests in person and/or online.

Contests on Social Media • A contest is defined as game of skill

where participants win by doing something better than others – Guess how many chocolates are in a jar

for a prize!

• Giveaways or door prizes consist of providing all participants with a ticket and then pulling a winner at random – Mercedes-Benz presentation door prize

• A lottery is defined as a winner chosen at random, but you have to pay to play. These are prohibited to ICs. – Select a random number for $2. If your

number is picked you win a new RE9 set!

• A sweepstakes is defined as a winner selected a random but you do not need to pay to play. These are also prohibited. – Name your favorite lip stick color and

be entered into a drawing for a prize!

Corporate Social Media Accounts • ICs may not use the Arbonne corporate social media presences to solicit

business, drive people to an Arbonne replicated website, or sponsor team members.

• ICs may not post their replicated website URL on the corporate presences in response to a client request, may not offer to sell an item to a client who inquires about a product, or reply to a prospect that asks about the Opportunity.

Social Media Responsibility • ICs are responsible for their

own postings and all other online activity conducted on behalf of their business. This applies even if an IC does not operate a social media platform.

• If an IC posts, directly or indirectly, any comment to any site that relates to Arbonne, the IC is responsible for the posting.

• If an IC uses the trademarks, trade names, service marks, copyrights or intellectual property of any third party in any posting it is the IC’s responsibility to ensure that they have permission and are authorized to use such intellectual property.

Social Media Behavior • ICs must refrain from making any misleading or deceptive claims

or statements about Arbonne, the products or the Opportunity on any online postings.

• It is the IC’s obligation to ensure their postings and other online marketing activities are truthful, not deceptive and not misleading to Clients or prospects in any way.

• Web promotion activities and tactics that are misleading or deceptive, regardless of intent, may breach the Agreement and the law generally, and are strictly prohibited.

Social Media Etiquette • Respect the privacy of others

and do not engage in gossip or advance rumors about any individual, company, or competitive products or services.

• ICs may not list the names of other individuals or entities on their postings unless they have written permission.

• ICs must comply with the terms of use of the site or platform, particularly in relation to avoiding inappropriate conversations, comments, images, video, audio or other applications, including but not limited to profane, violent, offensive, threatening, defamatory, libelous, discriminatory or vulgar content.

Online Video Channels

• Any video channels created on social media websites must follow the Arbonne policies on social media

• Must identify the IC and must also contain the official Arbonne advertisement disclaimer.

• For a compliance check, videos and transcripts can be submitted for review prior to publishing.

Blogs • ICs may not reach out directly to

celebrities, national magazines, bloggers or other media outlets on behalf of the brand through social media. – Media inquiries must be sent to

communications@arbonne.com

• A blog or website that is developed for the primary purpose of marketing or promoting Arbonne, its products or opportunity is not permitted.

• Blogs created by ICs or others that are developed primarily for other purposes can passively mention Arbonne and can only redirect to the Arbonne website.

• Document sharing websites can be utilized to store training materials. They must be password protected and cannot contain Arbonne information or images on the landing page.

Resources Policies Referenced: • 3.3.4 Use of the Arbonne Name,

Trademark, Service Marks & Logos

• 3.5 Media Inquiries • 4.3 Blogs (AU: 4.2) • 4.4 Website Domain Names,

Email Addresses & Online Aliases (AU: 4.3)

• 4.5 Use of Social Networking Media (AU: 4.4)

Source Documents:

• Series: Arbonne Social Media Training Series

• Using Social Media – GTC 2016

• Social Media Policy Quick Reference Guide

• Global BEST Newsletter – Volume 1 Quarter 1

– Volume 2 Issue 4

To submit an inquiry visit the Arbonne website > B.E.S.T.

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