Digital markedsføring 2014
-
Upload
magnus-kristiansen -
Category
Marketing
-
view
115 -
download
0
description
Transcript of Digital markedsføring 2014
![Page 1: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/1.jpg)
Magnus Kris+ansen Byråleder Inpublish AS
www.facebook.com/magnus.kris=ansen
@AndrewMagnus
www.linkedin.com/in/magnuskris=ansen
@AndrewMagnus
![Page 2: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/2.jpg)
1. Historie 2. Trender 3. Digitale kanaler
4. Kampanjesider
5. Facebook
6. TwiMer 7. Instagram
@AndrewMagnus
![Page 3: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/3.jpg)
@AndrewMagnus
![Page 4: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/4.jpg)
90-‐tallet
Vi ”surfer” på neM
2000-‐tallet
Vi søker eMer informasjon
@AndrewMagnus
![Page 5: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/5.jpg)
2010-‐tallet
Første trend: Vi kommuniserer med hverandre på digitale medier
@AndrewMagnus
![Page 6: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/6.jpg)
Andre trend: Raskere utvikling nå enn før For å nå 50 mill brukere
Radio – 38 år TV – 13 år InterneM – 4 år Ipod – 3 år
Facebook -‐ 200 mill brukere på 9 mnd!!
@AndrewMagnus
![Page 7: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/7.jpg)
@AndrewMagnus
• Flere og flere blir overtalt =l å kjøpe et produkt eMer anbefalning fra blogg
• Mange har laM være å kjøpe et produkt eMer nega=v omtale på en blogg
• Vi stoler ikke lenger på reklame, vi leser blogg og hører på våre ”nærmeste”
![Page 8: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/8.jpg)
Tredje trend: Storytelling – innhold på neM er vik=g!
@AndrewMagnus
![Page 9: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/9.jpg)
Fjerde trend: Second screen service
@AndrewMagnus
![Page 10: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/10.jpg)
@AndrewMagnus
Femte trend: Mobil – korte, kjappe og engasjerende meldinger
![Page 11: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/11.jpg)
@AndrewMagnus
Hvilke kanaler blir gjeldende fremover?
![Page 12: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/12.jpg)
@AndrewMagnus
Kommunikasjon i digitale kanaler
![Page 13: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/13.jpg)
@AndrewMagnus
Kampanjesider – aktiviteten i fokus
Websider – informasjonsportal
![Page 14: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/14.jpg)
@AndrewMagnus
Kampanjesite – salg og floortraffic
![Page 15: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/15.jpg)
@AndrewMagnus
Kampanjesite – B2B
![Page 16: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/16.jpg)
@AndrewMagnus
Blogg – ta eierskap til faget!
![Page 17: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/17.jpg)
@AndrewMagnus
![Page 18: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/18.jpg)
![Page 19: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/19.jpg)
![Page 20: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/20.jpg)
![Page 21: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/21.jpg)
![Page 22: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/22.jpg)
![Page 23: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/23.jpg)
![Page 24: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/24.jpg)
![Page 25: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/25.jpg)
![Page 26: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/26.jpg)
@AndrewMagnus
![Page 27: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/27.jpg)
![Page 28: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/28.jpg)
FORANKRING
• Personlig forankring – finn de som virkelig brenner for bruk av nye medier
• Organisatorisk forankring – lag en strategi for bruk av nye medier
@AndrewMagnus
![Page 29: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/29.jpg)
@AndrewMagnus
![Page 30: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/30.jpg)
• Facebook har over 1 200 000 000 ak=ve brukere på verdensbasis • 3 000 000 (pr 01. november 2013) nordmenn buker Facebook = 67%
• 80% ønsker å like sine favoriMmerker og bedriaer på Facebook
• 23% sjekker Facebook mer enn 5 ganger om dagen
• Unike annonseringsmuligheter med segmenteringsverktøy
• Oversiktlig verktøy for analyse og måling
• VIKTIG! Strategi må på plass!
@AndrewMagnus
![Page 31: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/31.jpg)
@AndrewMagnus
STRATEGIER 1. Design og engasjement
2. Innhold
3. Håndtering 4. Markedsføring
5. Måling og analyse
6. Fremdrift
Facebook strategiarbeid
![Page 32: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/32.jpg)
@AndrewMagnus
![Page 33: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/33.jpg)
@AndrewMagnus
![Page 34: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/34.jpg)
@AndrewMagnus
Nostalgi Eleganse Kunden bidrar
![Page 35: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/35.jpg)
@AndrewMagnus
Humor Krea=vitet Relasjonsbygging
![Page 36: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/36.jpg)
@AndrewMagnus
Følelser
![Page 37: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/37.jpg)
![Page 38: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/38.jpg)
# = samlingspunkt
@AndrewMagnus
![Page 39: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/39.jpg)
@AndrewMagnus
![Page 40: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/40.jpg)
@AndrewMagnus
![Page 41: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/41.jpg)
@AndrewMagnus
![Page 42: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/42.jpg)
@AndrewMagnus
![Page 43: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/43.jpg)
@AndrewMagnus
![Page 44: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/44.jpg)
@AndrewMagnus
![Page 45: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/45.jpg)
![Page 46: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/46.jpg)
@AndrewMagnus
![Page 47: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/47.jpg)
@AndrewMagnus
![Page 48: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/48.jpg)
@AndrewMagnus
Oppsummering
1. Det dreier seg om kunden
2. Ta eierskap =l faget og skap godt innhold
3. Kommuniser med kundene dine – lyM og lær
4. Trial and error 5. Analyser og endre
![Page 49: Digital markedsføring 2014](https://reader034.fdocuments.net/reader034/viewer/2022051210/54c37d3d4a7959f1288b45b5/html5/thumbnails/49.jpg)
Magnus Kris+ansen Byråleder Inpublish AS
www.facebook.com/magnus.kris=ansen
@AndrewMagnus
www.linkedin.com/in/magnuskris=ansen
@AndrewMagnus
Takk for megJ