Digital Innovation | Versace...Digital Innovation | Versace | DUDERINALDI Teads Wunderman...
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Fabrizio Rinaldi Digital Innovation | Versace | DUDERINALDI
Transcript of Digital Innovation | Versace...Digital Innovation | Versace | DUDERINALDI Teads Wunderman...
Fabrizio RinaldiDigital Innovation | Versace
| DUDERINALDI
Teads Wunderman Ogilvy&Mather Versace
WHAT IT TAKES TO INNOVATECURIOSITY | HACKER CULTURE | CREATIVITY | RELATIVITY | COMPETITION |
FAILURE | COMMUNICATION | SPONSORS | TECHNOLOGY | TIMING
CURIOSITY
HACKER CULTURE
8:00:00 10:00:00
CREATIVITY
RELATIVITY
COMPETITION
FAILURE
COMMUNICATION
SPONSORS
TECHNOLOGY
THE LARGEST TAXI COMPANY
OWNSNO TAXIS
THE LARGEST ACCOMODATION PROVIDER OWNS NO REAL ESTATE
THE LARGEST RADIO OWNS
NO MUSIC
EXPERIENTIAL COMPETITORS
DIRECT COMPETITORS
TIMING
INNOVATIONS
AUTHENTICATE
In-house authentication service and
CRM opportunities
DESIGN
Virtual Prototyping to reduce
prototyping costs and time-to-
market
Optimised digital placement to
reduce waste by printing only cut-
out area
QUALITY CONTROL
Digital file to speed up quality check
process
CUT
Real-time optimisation to speed up
cutting time
PLACEMENT
Reduce placement time
Optimised digital placement to
reduce waste by printing only cut-
out area
QUALITY CONTROL
Digital file to speed up quality check
process
CUT
Real-time optimisation to speed up
cutting time
PLACEMENT
Reduce placement time by up to
75% digitalizing the process
AUTHENTICATE
In-house authentication service and
CRM opportunities
DESIGN
Virtual Prototyping to reduce
prototyping costs and time-to-
market
Optimised digital placement to
reduce ink waste by 30% AVG by
printing only cut-out area
QUALITY CONTROL
Digital file to speed up quality check
process
CUT
Real-time optimisation to speed up
cutting time
AUTHENTICATE
In-house authentication service and
CRM opportunities
DESIGN
Virtual Prototyping to reduce
prototyping costs and time-to-
market
Optimised digital placement to
reduce waste by printing only cut-
out area
QUALITY CONTROL
Speed up quality check and accuracy
CUT
Real-time optimisation to speed up
cutting time
AUTHENTICATE
In-house authentication service and
CRM opportunities
DESIGN
Virtual Prototyping to reduce
prototyping costs and time-to-
market
Optimised digital placement to
reduce waste by printing only cut-
out area
QUALITY CONTROL
Digital file to speed up quality check
process
CUT
Real-time optimisation to speed up
cutting time
AUTHENTICATE
In-house authentication service and
CRM opportunities
DESIGN
Virtual Prototyping to reduce
prototyping costs and time-to-
market
Optimised digital placement to
reduce waste by printing only cut-
out area
QUALITY CONTROL
Digital file to speed up quality check
process
CUT
Real-time optimisation to speed up
cutting time
NEW
CARE
LABEL
IMPROVED UX TRACKING
