Digipak Vs. Jewel Pack

Nine Inch Nails

CD: Nine Inch NailsDIGIPAK

Aesthetics: The whole of the pack was illustrated with washout images of flowers and buds, which share the same palette of colour and schemes of patterns throughout, mainly reds, oranges and yellows.

Customer: The genre of music is heavy metal, so the customers are people who listen to and enjoy this type of music

Ergonomics: One of the main issues with this digipak is the fact the band do not advertise or focus on their name, and so this in not a main feature on the display. The logo (shown above) is barely visible through an overlapping technique, which means the digipak is not entirely user friendly.

Nine Inch Nails Logo illustrated on both CD’s in the Digipak in replacement of the name. Inverted colours of the logo on each of the CDs due to background colours used.

The cover of the digipak has block colours and patterns. There is no title displaying the name of the band, or even the compilation of song’s names. There is a small image, of a clip of the logo for Nine inch nails. This may be to appeal to already fans of the band, in an ‘elite’ group. However, the design is not user friendly.

The name of the band displayed on the side only.

Environmental issues: The use of digipak means the materials used are environmentally friendly. The pack is made from a thick and strong card, with no plastic used in the product at all. This means it is easier to recycle, however, one of the main problems of this is the durability of the pack. As I noticed, the pack was visibly worn and ripped in some places. This raises the issue of the practicality of the product and how long it would last for.

Size: There may be problems with the storage of the digipak, as the size of it is not the same as the conventional jewel pack, which fits in many accommodating storage products, such as CD racks and shelves.

Function: The storage of the CDs was easy to display and functioned well in keeping them separate and distinct.

Materials and manufacturing: Tough card, no plastic.

Wear and tear on the product means it may not last as long as the jewel pack may

Rips in the card questions the products durability and the practicality of the digipak packaging.

THE OFFICE

DVD: The OfficeDIGIPAK

Aesthetics: The advertising on the covers of the digipak are kept to a minimal. The cover is not particularly eye-catching with colour or images, and the palette of colours used is mainly a black and white theme.

Customer: Adults, possibly male. The certificate states the content is only suitable for persons of 15 years and over, with some mild and strong language, frequent moderate references to sex/ nudity and drug references.

Ergonomics: The digipak was easy and efficient in use, with a protective cover to minimise damage to the case.

Environmental issues: As the cover was made from hard card paper, the outer packaging was completely recyclable and reusable, although the inner contained plastic.

Size: One of the main issues about the size is, although it had the average proportions as a normal DVD, the digipak card and layout of the package meant it was slightly bigger than a jewel pack DVD case, and therefore problematic when it comes to storage.

Function: Effective function of storing the three DVD’s separately, that a jewel pack may not have done so well.

Materials and manufacturing: Tough card that seems durable, however not so much as plastic.

Social/ moral issues: certificate 15, contains violence etc.

Nirvana

CD: NirvanaJEWEL PACKAesthetics: The front cover features on the most iconic images and is instantly recognisable to the band. The band’s name is also featured in the bottom left corner.

Customer: Customers are likely to be people who have nought the band’s work before. Probably an adult audience, possibly male.

Ergonomics: The jewel pack is easy and simple to use.

Environmental issues: As the packaging is made from plastic, the product is not entirely environmentally friendly, as it may be difficult to recycle and reuse the material.

Size: The size of the jewel pack makes it easy to store which is advantageous.

Function: storage of a jewel pack is the easiest of the two products (digipak and jewel pack) and is the packaging is therefore good at the function.

Materials and manufacturing: Recycling is more of an issue for the jewel pack over the digipak, due to the materials it is made of. The plastic is more difficult to recycle, although the manufacturing cost is less due to easy access of plastic.

Social/ moral issues: None

The Brit Awards 2012

CD: Brit Awards 2012DIGIPAK

Aesthetics: The colours used are symbolic of the flag of Great Britain, with this colour theme running throughout the product.

Customer: Customers are likely to be people who may have watch the Brit Awards and wanting to keep a copy for memorable reasons.

Ergonomics: The digipak has a vast amount of display case as shown.

Environmental issues: As the packaging is made from card, the product is environmentally friendly, with easy to recycle material.

Size: The size of the product may make it difficult to store – not being average CD size.

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