Tonic Digipak Nicola Vickery

First draft…

For the front panel of the Digipak I wanted to feature the band due to it being a high demand from audience research. However, I still wanted their image to be slightly obscure yet the audience could still build a relationship with the band through their image. To do this I overlapped the images of two band members and changed the opacity of the images to make them blend into each other. I also added a simply outdoors background to highlight the indie genre so when audiences pick up the Digipak they should be able to determine the genre.

Cover

For my back panel I wanted it to have a very 90’s and indie vibe to it therefore I used a location image. I took inspiration from similar bands such as the verve and oasis to convey a typical 90’s indie style. The location doesn’t appear glamorous and emphasises the Brutishness of the band which comes across as ‘cool’ to audiences and fits with the style of the band and there genre. As for the track listing I used a simple bold font which has a rock oriented appearance to it which ties into the genre of the band. I also edited the image to make it look out-dated and as if it was produced in the 90’s to portray how the band are representing the 90’s.

Back

For the design on the CD I wanted the name of the band ‘tonic’ circled around the CD to make their band name almost iconic and known by the audience. As for the image on the CD. I am still unsure about the design.

CD design

I included a promotional offer on my Digipak which allows the audience to get a free figure when they purchase the digipak. Although this could be expensive for the band to do since the band is indie and not well known own the target audience is likely to be niche therefore not a lot of money will be wasted.

For the other two panels I included two images of the band members so the audience will be more appealed to the digipak as they can relate to them due to them being young. However, I wanted them looking away from the camera to not draw attention to their images and keep the interest on their music. I also made sure the band members were dressed specifically to look like the models.

Changing the digipak

Muted colours of

men to make them

fit more with the

indie/90s theme.

cD background now is a

collage of ‘tonic’ with a green grass background.

CD has a screen shot from music video and the logo.