Kelsey Hyde

Peer Digipak Feedback

The bright and vibrant colours catch the eye.The different colours of the paper wolves fits

with the corporate identity.Editing effect of the photos is all consistent,

and almost has an “instagram” feel, which is modern and popular, and links us to our target audience. (Links to the smartphone app, “instagram”.)

The cover photo is striking and enhanced by the coloured editing.

Pastel colours

Colour use comments

The images of the forest bring the audience back to the video and remind them of it.

The sunset image links well to the website, and also matches the night-fall/ werewolf idea in the video.

The actual images from were we actually shot the video is in instant reminder of it.

The photographs look “very professional”, and “something that can actually be found in the market today.”

Photo use comments

The bar code, QR scanner, record label details and logos on the back cover link well with the conventions of a digipak.

In the right position that they are usually found (on the back cover at the bottom.)

Logo is used clearly on every side, links to the brand identity.

Fonts and colour schemes are consistent.

Comments on the conventional features

No spinal cover for the side of the digipak.The front cover “could have been brighter or

bolder.”

Criticisms