Difference Between Content Marketing and Native Advertising
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Transcript of Difference Between Content Marketing and Native Advertising
Marketing is all about
communicating the value of product and telling stories that
capture the audience and move them to act upon.
CONTENT MARKETING AND NATIVE ADVERTISING
Content marketing and Native advertising both look same so far as both provide useful information about the customer in a branded experience. Content marketing is non-promotional while native advertising is a paid note with goal of promotion.
Content marketing delivers the KPIs better than the native
marketing. If you want to set up the content campaign, spend time and figure out what the audience wants. To grow your campaign
you need both content marketing and native advertising.
FACTORSContent
Marketing
•Leadership•Build Brand•Expand Reach
Native Advertisin
g •Build Brand•Expand Reach•Increase Visibility•Drive Sales
Marketing Goals
CONTENT MARKETING
NATIVE ADVERTISING
No of Leads
High Quality Links
Social Shares Campaign ViewSite Traffic
Social Engagement
RESOURCES
CONTENT MARKETING
NATIVE ADVERTISING
Require Content Creator
Need Content Optimization
Need Budget For Advertising