Miriam Brosseau

Associate Director of Network

Initiatives

The Jewish Education Project and

Darim Online/See3

Developing a Social Media Policy

Our Goals for Today

• To introduce the concept and importance of

a social media policy for your school

• To provide a framework and tangible

takeaways for hosting this conversation in

your school

Note: While we will explore important issues,

this is NOT the time to decide on particular

policies for your setting.

Social Organizations

[It doesn't work to] “Just take our organization

and add some Internet."

-Clay Shirky

Strategy vs. Policy

How to Get There

vs.

How to Be on the Way

The Value of a Social Media Policy

Process

Product

...and iterate with the seasons

Elements of the Policy Workbook

• What does a SMP

mean to you?

• Organizational

Values in SM

• SM Roles

• What Should You

Say Online

• Monitoring Policy

• Responding to

Negative Comments

• Responding to

Positive/Neutral

Comments

• Privacy and

Permissions

• Copyright and

Attribution

• Personal and

Professional

Gathering Your Team

Whose voices should be represented?

How? At what point in the process?

Existing Policies & Permissions

How can/should they be integrated?

What are your existing policies?

Where is the overlap?

Voice, Vision, and Values Online

Your policy can be more than a list

of "Thou shalt nots..."

Translating Values Online

Value How can we embody this value online?

Curiosity/

Discovery

Translating Values Online

Value How can we embody this value online?

Curiosity/

Discovery

• Asking questions (demonstrating our own

curiosity)

• Showing the students' journeys of Jewish

discovery through pictures, videos, quotes, etc.

• Talking about the value of curiosity and discovery

in education

• Sharing photos and asking friends/followers to

"find" things in them (encouraging others to be

curious and discover)

Pause...Before You Post

• What three

questions should

you ask yourself

before posting?

• How can your

values, mission,

vision, or voice

guide those

questions?

Put a pause between

your fingers and the

keyboard.

Responding - The Good, Bad, & Ugly

What are the implications for different kinds of

responses, no response, deleting, reporting?

How would this comment affect the community?

Inside & Out: Community Guidelines

Define the boundaries

of your sandbox...

What are the expectations for

"playing" in your space?

Monitoring

How much of the chatter will you

actively listen to?

Where is your

attention

directed?

Personal and/or Professional

Consider:

• Personal posts

• Personal time

• Personal spaces

• Professional posts

• Professional time

• Professional (official)

spaces

Next Steps

Thank You!

Questions? Comments? Kvetches?

Keep in touch!

Miriam@DarimOnline.org

@miriamjayne