Developing a policy on social media - ASET 2010 Conference
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Developing a policy on social media Judith Baines
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Presentation on developing a policy for social media within a careers service. Looks at the experience of LSE Careers Service using web 2.0 such as blogs, facebook and twitter. Makes suggestions for what a policy could include/cover and offers tips based on personal experience.Presented at ASET 2010 Conference
Transcript of Developing a policy on social media - ASET 2010 Conference
Developing a policy on social media
Judith Baines
• 2 billion views a day
• 24 hours video uploaded every minute
http://www.viralblog.com/research/youtube-statistics/
http://www.facebook.com/press/info.php?statistics
• 500 million active users• 25 billion pieces of content shared each month
Social NetworkingSocial Media
“Web 2.0”
• User-generated content
• Interaction
• Networks
• People not technology
Possible uses for web 2.0?
Marketing / advertising Building your brand Service delivery
News Quick Queries Information Management
Students using it for research and on-line networking; creating their own brand
Blogs & blogging (1)
2007-9 Students
Blogs & blogging (2)
Sector news Law Finance Comms.
Grad. Advance Directors
Careers Advisers 2009 onwards
Blog Stats – LSE Law Careers
Average 66 hits per day 71 Email subscribers Law Dept website biggest referrer
Social Media - YouTube
Feeding the Web
Embedding Display content from
one website in another
Feeds (RSS) Dynamically update
one website with content from another
Student Workshop: Digital Footprints
Why this is important What is your digital footprint?
Finding your footprint Beware your digital footprint
Develop your online presence Employers’ digital presence Netiquette
Policy & Strategy
Early days but services starting to write policies
Do you have one?
Strategy
Identify the task and the desired outcomes
Choose the medium of communication that is simplest most logical and most effective
Reach your audience where they are most likely to be
Market it
Policy – questions to ask
Who writes it? How often? How is it written? Can students say what they want? How will you monitor it? How will you judge whether it has been
successful? Can staff opt in/out? When should you review it?
Service’s digital footprint
Do we need to control it? Can we control it? Should they all have the same
appearance? Personal & institutional digital
footprints
Tips
Do experiment but start small Get the balance right between promotion
and providing valuable information Cross-promotion is key Dedicate plenty of time and be realistic Get the team on board, but don’t force
them? Use students!
