Develop Your Customers Like You Develop Your Product August 22, 2012 GROWtalks, Vancouver, Canada

Brant Cooper @BrantCooper

Patrick Vlaskovits @pv

You Are a Visionary.

NOT

You Are a Visionary.

“A lot of people are focused on taking over the world…I really just want to

create a really cool college directory product” -Zuck in 2005

http://bit.ly/ZucksCollegeDirectory

Henry Ford Thomas Edison Steve Jobs

Visionaries???

The Myth of The Visionary

Customer Development + Viability Testing

+ Data-informed Decisions = Niche-to-Win

The Lean Entrepreneur

Flipping the Myth of the Visionary On Its Head