Detroit Tigers Digital Marketing Strategy
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2011 Digital Marketing Strategy
description
Transcript of Detroit Tigers Digital Marketing Strategy
2011 Digital Marketing Strategy
“This year has the chance to unleash the most complete Tigers team since the 2006
squad went to the World Series.”
-Jason Beck, MLB.com
2010 Season Ticket Base:
~13,000[1]
2011 Season Ticket Base Goal:
15,000+1 The Detroit News, 2011
“Order your tickets today for exclusive
video access!”
32%
68%
Digital MarketingTraditional Marketing
2011 Marketing Budget
