Digital Strategy Proposal

Samantha Saracco ADV 892 NMDL

What’s wrong

with this picture?

Goals and Objectives

Competition

“#MyDetroit”

Target Audience

Ages 24-35: Recent college grads and young professionals looking for

affordable entertainment

Young parents and families looking for family-oriented

activities

Social Networks

Google AdWords

Ad Variations

Things to Do in Detroit

Need things to do in Detroit?

Catch a Pistons Game. Buy Tix!

Metro Detroit Activities

Detroit Pistons at the Palace.

Affordable Family Fun. Buy Tix!

Landing Page

Mobile Marketing

First 500 fans who check-in at the

Palace during each home game will receive $5.00 off their next ticket

purchase.

Fans enter a photo contest by taking picture in Pistons gear at a favorite

Detroit landmark and tagging #MyDetroit

#DetroitPistons

E-mail Newsletter

1-News Article

4-Featured Bios

3-Featured Fan Photos

Past Month’s Game Results

Upcoming Game Schedule

Current Promotional Discounts, Events, and Contests

SEO: Pistons Blog Keyword Optimized

Posts “Things to Do in

Detroit” “Detroit Basketball”

Guest Bloggers Pistons Players Entertainers Coaching Staff

Favorite Detroit Memories #MyDetroit

Content Schedule

Facebook/Twitter Bio 2 per week

Fan Photos 1 per day

Game Schedule 2 prior to each game

Game Results 1 after each game

Foursquare Promo 1 per game

Instagram Contest 3 per year

AdWords Continuous

Newsletter 1 per month

How much is this going to cost?

$25,000 Retainer Fee for Internet Marketing Agency

Additional Costs:

•AdWords Budget•In-House Staff•Prizes•Social Media Monitoring •Promotional Discounts

Measuring Success Google Analytics

Radian 6

Sprout Social

Facebook Insights

AdWords Conversion Tracking

Ticket Sales

Attendance

Thank You and Go Pistons!