NMDL Detroit Tigers Presentation
10
Detroit Tigers Digital Marketing Strategy By: Ian Kelley
description
Detroit Tigers digital marketing strategy for New Media Drivers license at MSU fall semester 2013
Transcript of NMDL Detroit Tigers Presentation
Detroit Tigers Digital Marketing Strategy
By: Ian Kelley
Background
• 4 world series• 11 AL Pennants• 6 Division Titles• Owned by Mike Illitch• General Manager Dave
Dombrowski• Manager Brad Ausmus
Target Audience
•Baseball Fans•Local Detroit Sports fans•Families
Spokes People
Digital Tools
• Facebook groups, community
• Twitter contests• Instagram photoes• Blogs• SEM/SEO• PPC advertising
Measuring Success
• Twitter followers • Facebook likes• Instagram followers &
likes• Google analytics • Ticket sales• Merchandise sales
Social Media Contests
• Once a week• 10 questions=10
chances to win• Prizes, shirts, hats,
bobble heads• Formulates more
followers on social media
Budget
• Social media contest budget $5,200/month
• Price-per-click $50,000/month
• Agency Fees $5,000
Total Digital Budget$60,200/month
Detroit Tigerswww.twitter.com/tigersTuesday Twitter ContestWin prizes and gear
Summary
• Gaining a strong follower fan base on social media
• Using PPC, social media contest
