Designing For CX (The UX of Social Media)
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Transcript of Designing For CX (The UX of Social Media)
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Designing forCommunity eXperience (CX)
The User Experience (UX)of Social Media
May 2009
SocialMedia404.com
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A Brief History of Time
A.J. Kim “Community Building on the Web”:
Individual “clouds”
Social Media:
Interconnected clouds
Same principles apply, plus more
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Kim: “Social Scaffolding”
1. Purpose
2. Places
3. Profiles
4. Roles
5. Leadership
6. Etiquette
7. Events
8. Rituals
9. Sub-groups
Allow for growth/changeImplement feedback loops
Empower users
“Nine Timeless Design Strategies”
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Sounds like Social Media?
Sort of.
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Web 1.0: Content (Media)
“Social” waslimited to
closed spaces,non real time & manual info flow
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Web 1.5: Blogs
Blog post
99.99%
0.01%comment
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Blogs are “podium content”, anddo not naturally promote community
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Web 2.0: Interacting (Social)
“Social” is nowinterconnected
spaces
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it’s all aboutinteraction.
flickr.com/photos/polandeze
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CX is People, not Technology
• Personalities communicating electronically
• Openly as individuals and/or groups
• Whenever and wherever they want, saying whatever they want
• As peers (perceived, real, or neither)
CX = the community personality, and the individual’s experience with it.
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Conceptual: Community eXperience
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CX Implementation
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Things To Remember
1. Design for personality
2. Technology can enable/emphasize the good, the bad, and the ugly
3. Your audience is no longer captive
4. Leadership is crucial
5. Measure, adjust, adapt
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flickr.com/photos/ -bast-
there remains much to discuss…
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Conversation
SocialMedia404.com