Designing better-ux-workshop-4

Designing better UX

[email protected] uxd.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 4

Gathering Requirements More than just documentation

How we do it now You tell me.

How do we gather requirements in any of our projects?

More features != Better product

Who are you talking to?

Why is User Research so important?

Let’s talk numbers.

Successful Projects: 29%

Canceled projects cost $55 Billion Annually

Challenged Projects: 53%

Failed Projects: 18%

Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php

Why is User Research so important?

Some more numbers.

IT projects that failed to meet their schedules: 62%

Projects with budget overruns: 49%

Higher-than-expected maintenance costs: 47%

Failed to deliver expected business value & ROI: 18%

Failed to perform against expectations: 33%

Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php

User-Centered Design

Design for the targeted audience

Design for yourselves or stakeholders

Vs.

User-Centered Design

User Research Strategies

Vs. Words Numbers

Vs. Subjective Objective

Vs. Inductive Deductive

Vs. Contextualization Generalization

Qualitative Vs. Quantitative

Common methods

Questionnaires

Common tasks Contextual Inquiry

Common tasks Task Analysis

Common tasks Diary Study

Common tasks Focus Groups

It all boils down to questions…

Don’t lead the user (“is this a useful feature?”)

Don’t judge (there is no right or wrong answer)

Don’t assume (be specific)

Avoid binary questions (let them speak their mind)

Or

Don’t ask any questions!

Just observe what they do.

To ask or not to ask Good questions Vs. Bad questions

What do you do after you complete this task?

You think you should see more information here?

Vs.

Is this how you always come to this page?

Why didn’t you click that button over there?

Ask about the past.

Don’t ask about the future.

Let’s do a quick exercise

If you had to do the user research for a insurance claims management app,

how would you do it?

Hint: Tools, Surveys, Labs etc.

UX

UX Design Cheat Sheet

Usefulness

Simplicity

Communication

Intuitiveness ?

?

?

Efficiency

Questions ?

Designing better UX

[email protected] uxd.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Workshop - 4

Designing better-ux-workshop-4

Technology

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