DEKA BRAND IDENTITY
13
BrandBook D E K A
description
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Transcript of DEKA BRAND IDENTITY
BrandBook
D E K A
Table of contents
Our logoTypefaceColor
OURLOGO
Consist of a circle, half an oval, two triangles and a rectangle.
1
A circle which conveys a solid and never ending line, we try to
always be around you to help you with the best product.
Four basic shapes forming a “D” and a “K” represent our
founder’s last name abbreviation.
The intention of two triangles are about being edgy. You have to
stand at the edge to be at the furthest. We strive to be the first to
you.
D E K A
2
Size
20%
50%
100%D E K A
D E K A
D E K A
Size should be
proportional when
displaying it in any
purpose. Do not resize it
<20% of its original.
3
D E K A
D E K A
6.2 cm
4.0 cm
8.5 cm
7.6 cm
6.0 cm
1.2 cm
Give the logo some spaces to breath
in order to boost the visual impact
and reduce distractions from other
elements.
x
YY
x
z
z
z
z
z
z z
z
4
TYPE
AaTw Cen MT
Primary FontFor our standard corporate font, we chose Tw Cen
MT. It is easy to read, simple and unique.
A QUICK BROWN FOX JUMPS OVER THE LAZY DOGa quick brown fox jumps over the lazy dog
5
AaAa
Tw Cen MT BOLD
Futura Md BT
Tw Cen MT also comes in Bold version, which can
be used to emphasize a word.
However Futura Md BT can also be considered as
if primary font is unavailable. Use primary font
whenever possible.
A QUICK BROWN FOX JUMPS OVER THE LAZY DOGa quick brown fox jumps over the lazy dog
A QUICK BROWN FOX JUMPS OVER THE LAZY DOGa quick brown fox jumps over the lazy dog
Secondary Font
6
COLOR
D E K A
White on Red
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Color represents our personality. We are confident and passionate.
D E K A
Red on White
R138: G6: B27C0: M96: Y80: K46#8A061B
Dark Red
8
Incorrect Logo Usage
D E K A D E K AD E K A
D E K A
Deka Deka Deka
D E K A
D E K A
Do not purposely change/modify any of the logo’s elements. Rotation is also prohibited.
Please use the original color provided. Gradient is not allowed.
We have chosen two choices of font, use secondary font if primary font is unavailable.
It’s a CIRCLE not an OVAL!
Incorrect Font
Colorful is nice to see but
our logo is not a rainbow.
9
STAY CREATIVE!
Thank You!
&D E K A
This book was
designed by Putera
Dewi Kusuma in 2013
for visual information
purpose.
@puteradk
puteradk
