December 11, 2007CS 411 Blue Group1 Prototype Presentation CS 411 Blue Team Fall 2007 Slides...

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Transcript of December 11, 2007CS 411 Blue Group1 Prototype Presentation CS 411 Blue Team Fall 2007 Slides...

  • Slide 1
  • December 11, 2007CS 411 Blue Group1 Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager
  • Slide 2
  • December 11, 2007CS 411 Blue Group2 ThrillTracker Team Overview
  • Slide 3
  • December 11, 2007CS 411 Blue Group3 The Thrills
  • Slide 4
  • December 11, 2007CS 411 Blue Group4 What A Drag
  • Slide 5
  • December 11, 2007CS 411 Blue Group5 Blue Team Survey Members of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years. In visiting an amusement park, what has been the one element that has taken away from the overall experience?
  • Slide 6
  • December 11, 2007CS 411 Blue Group6 Blue Team Survey
  • Slide 7
  • December 11, 2007CS 411 Blue Group7 Blue Team Survey Observation While waiting in line may be expected by the patron, it is obvious from the results that this takes away from the overall experience of going to a theme park.
  • Slide 8
  • December 11, 2007CS 411 Blue Group8 Professional Opinion Our domain expert agreed with our findings, stating: Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles would support your presumption as well, regarding the willingness of patrons to pay for it [the ThrillTracker]. - Mr. Doug Stagner Director of Operations, Busch Gardens Europe
  • Slide 9
  • December 11, 2007CS 411 Blue Group9 The Problem Poor real-time data collection and feedback on park patron habits leads to inefficiencies in park utilization, causing a failure to maximize patron satisfaction and park revenue.
  • Slide 10
  • December 11, 2007CS 411 Blue Group10 The Goal Our goal is to provide a system utilizing real-time data collection methods that both increases the satisfaction of the patrons and the revenue of the parks.
  • Slide 11
  • December 11, 2007CS 411 Blue Group11 Turn real-time data collection via RFID into satisfaction by offering an enhanced patron experience!
  • Slide 12
  • December 11, 2007CS 411 Blue Group12 Presenting ThrillTracker
  • Slide 13
  • December 11, 2007CS 411 Blue Group13 Current Park Flow
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  • December 11, 2007CS 411 Blue Group14 Proposed ThrillTracker Flow
  • Slide 15
  • December 11, 2007CS 411 Blue Group15 Major Functional Components
  • Slide 16
  • December 11, 2007CS 411 Blue Group16 Prototype MFCD
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  • December 11, 2007CS 411 Blue Group17 What Thrill Tracker Will Do Provide real-time attraction data and statistics Provide real-time attraction data and statistics Create additional revenue for the park Create additional revenue for the park Allow patrons to customize a multiple ride itinerary from one of our convenient kiosks Allow patrons to customize a multiple ride itinerary from one of our convenient kiosks Enhance patron tracking Enhance patron tracking Provide information services through kiosks Provide information services through kiosks Provide additional means for targeted marketing Provide additional means for targeted marketing
  • Slide 18
  • December 11, 2007CS 411 Blue Group18 What Thrill Tracker Wont Do Show real-time where every patron is anywhere in the park Show real-time where every patron is anywhere in the park Ensure maximum efficiency of all attractions Ensure maximum efficiency of all attractions Eliminate lines at attractions Eliminate lines at attractions Eliminate congestion throughout the park Eliminate congestion throughout the park Allow patrons to schedule an unlimited number of attractions Allow patrons to schedule an unlimited number of attractions
  • Slide 19
  • December 11, 2007CS 411 Blue Group19 Prototype Demonstration RFID Interface RFID Interface Patron GUI Patron GUI Administrator GUI Administrator GUI
  • Slide 20
  • December 11, 2007CS 411 Blue Group20 What is RFID? RFID Radio Frequency Identification There are two types of RFID: Active Active Passive Passive The main difference is that active RFID has its own battery power source, where as passive RFID achieves its charge from radio waves.
  • Slide 21
  • December 11, 2007CS 411 Blue Group21 Why RFID?
  • Slide 22
  • December 11, 2007CS 411 Blue Group22 Phase 2 Budget StaffQuantity Yearly Salary* Total Project Manager 1$80,640$40,320 Software Engineer 4$67,200$134,400 QA Engineer 2$61,440$61,440 Web Developer 1$55,680$27,840 Database Specialist 1$61,440$30,720 Technical Writer 1$53,760$26,880 Network Engineer 1$63,360$31,680 IT Specialist 1$61,440$30,720 GUI Developer 1$61,440$30,720 Total$414,720 40% Overhead $165,888 Total Phase 2 Staff Budget $580,608 * Staff are full time employees for a 6 month period
  • Slide 23
  • December 11, 2007CS 411 Blue Group23 Phase 2 Budget $717,629 Total Phase 2 Budget $137,021 Total Phase 2 Equipment and Software Budget $69,095$13,8195MS SQL 2005 $3,196$7994MS Visual Studio Pro $50 1MS SQL Developer Toolkit $9,625$87511HP nx6325Notebook Workstations $1,825$3655Cisco 2611Routers $9,000$3,0003Slab X2RFID Kiosk $16,000$3,2005Dell 2950Application Servers $16,000$3,2005Dell 2950Development Servers $70$0.70100Mifare 1KRFID Cards $160$802GAOF5RFID Writer $12,000$2,0006Envision WareRFID Antennae Gates CostPriceQuantityPart NumberItem
  • Slide 24
  • December 11, 2007CS 411 Blue Group24 Per Park Revenue By Year $1,128,750$723,750$405,0001623,300,000 Kings Island3 $1,018,750$613,750$405,0001622,860,000Six Flags Great America3 $1,996,250$901,250$1,095,0003654,700,000Universal Hollywood3 $2,346,250$1,251,250$1,095,0003656,100,000Universal Orlando2 $928,750$523,750$405,0001622,500,000 Kings Dominion2 $1,078,750$673,750$405,0001623,100,000Cedar Point2 $1,896,500$804,500$1,092,0003644,310,000Busch Gardens Africa1 $953,750$548,750$405,0001622,600,000Busch Gardens Europe1 Revenue By Park RFID Pass Royalties ThrillPass Royalties Season Days Yearly AttendanceParkYear
  • Slide 25
  • December 11, 2007CS 411 Blue Group25 Break Even Analysis
  • Slide 26
  • December 11, 2007CS 411 Blue Group26 Return On Investment Pilot customer amortized cost of $148.6K per year over five years Pilot customer amortized cost of $148.6K per year over five years Cost per season day is $900 for a 162 day season Cost per season day is $900 for a 162 day season Only 180 passes required to break even at $5 each Only 180 passes required to break even at $5 each If an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customer If an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customer 1000% return on the initial investment 1000% return on the initial investment ThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID tickets ThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID tickets Estimated first year revenue of $2.85 Million Estimated first year revenue of $2.85 Million
  • Slide 27
  • December 11, 2007CS 411 Blue Group27 Return On Investment The less time patrons spend in line. More time to visit shops and concessions (and spend money) More time to visit shops and concessions (and spend money) Better experience at the park Better experience at the park More likely to return to the park More likely to return to the park Better distribution throughout the park Better distribution throughout the park
  • Slide 28
  • December 11, 2007CS 411 Blue Group28 Conclusion It's been my experience that real time data is a good thing... I do see value, from the facility operator's perspective, of having real time data; especially if reporting can be automated and formatted to meet specific needs. - Mr. Stagner
  • Slide 29
  • December 11, 2007CS 411 Blue Group29 Appendix
  • Slide 30
  • December 11, 2007CS 411 Blue Group30 Process Flow: Access Of Thrill Tracker Account Via Kiosk Patron Places RFID Pass Near Scanner Can The Pass Be Read ? Is The Pass Valid ? Is There An Associated Account ? Run The Account Setup Routine Store Account Data In Data Base Run The Account Access Routine Retrieve Account Data From Data Base Display Error No YesNo Pass Detected
  • Slide 31
  • December 11, 2007CS 411 Blue Group31 Process Flow: Ride Access Using Thrill Pass Run The Account Update Routine Update Account Data In Data Base Run The Account Access Routine Retrieve Account Data From Data Base Is The Ride And Time Correct ? Green Light Open Gate Yes No Patron Places RFID Pass Near Scanner Can The Pass Be Read ? Is The Pass Valid ? Red Error Light Yes No Pass Detected
  • Slide 32
  • December 11, 2007CS 411 Blue Group32 Blue Team Survey For a small fee, no more than $5.00, would you be willing to pay for a customized itinerary whereby you could shorten your wait for selected attractions?
  • Slide 33
  • December 11, 2007CS 411 Blue Group33 Blue Team Survey
  • Slide 34
  • December 11, 2007CS 411 Blue Group34 References http://www.safetzone.com/ http://en.wikipedia.org/wiki/RFID http://www.themeparkinsider.com/reviews/ http://en.wikipedia.org/wiki/Busch_Gardens_Europe http://www.rcdb.com/pd20.htm http://blog.tmcnet.com/wireless-mobility/rfid-vs-wifi-for-hospital- inventory