Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager

Click here to load reader

  • date post

    30-Dec-2015
  • Category

    Documents

  • view

    27
  • download

    3

Embed Size (px)

description

Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager. ThrillTracker. ThrillTracker Team Overview. The Thrills. What A Drag…. Blue Team Survey. Members of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years. - PowerPoint PPT Presentation

Transcript of Prototype Presentation CS 411 Blue Team Fall 2007 Slides Presented By: Tom Hager

  • Prototype PresentationCS 411 Blue TeamFall 2007Slides Presented By: Tom Hager

    CS 411 Blue Group

  • ThrillTracker Team Overview

    CS 411 Blue Group

  • The Thrills

    CS 411 Blue Group

  • What A Drag

    CS 411 Blue Group

  • Blue Team SurveyMembers of the Blue Team surveyed 40 people that have been to a major theme park in the past 10 years.

    In visiting an amusement park, what has been the one element that has taken away from the overall experience?

    CS 411 Blue Group

  • Blue Team Survey

    CS 411 Blue Group

  • Blue Team Survey ObservationWhile waiting in line may be expected by the patron, it is obvious from the results that this takes away from the overall experience of going to a theme park.

    CS 411 Blue Group

  • Professional OpinionOur domain expert agreed with our findings, stating: Avoiding lines is a fundamental desire for people who attend public venues. Recent news articles would support your presumption as well, regarding the willingness of patrons to pay for it [the ThrillTracker].- Mr. Doug Stagner Director of Operations, Busch Gardens Europe

    CS 411 Blue Group

  • The ProblemPoor real-time data collection and feedback on park patron habits leads to inefficiencies in park utilization, causing a failure to maximize patron satisfaction and park revenue.

    CS 411 Blue Group

  • The GoalOur goal is to provide a system utilizing real-time data collection methods that both increases the satisfaction of the patrons and the revenue of the parks.

    CS 411 Blue Group

  • Turn real-time data collection via RFIDinto satisfaction by offering an enhanced patron experience!

    CS 411 Blue Group

  • PresentingThrillTracker

    CS 411 Blue Group

  • Current Park Flow

    CS 411 Blue Group

  • Proposed ThrillTracker Flow

    CS 411 Blue Group

  • Major Functional Components

    CS 411 Blue Group

  • Prototype MFCD

    CS 411 Blue Group

  • What Thrill Tracker Will DoProvide real-time attraction data and statisticsCreate additional revenue for the parkAllow patrons to customize a multiple ride itinerary from one of our convenient kiosksEnhance patron trackingProvide information services through kiosksProvide additional means for targeted marketing

    CS 411 Blue Group

  • What Thrill Tracker Wont DoShow real-time where every patron is anywhere in the parkEnsure maximum efficiency of all attractionsEliminate lines at attractionsEliminate congestion throughout the parkAllow patrons to schedule an unlimited number of attractions

    CS 411 Blue Group

  • Prototype DemonstrationRFID InterfacePatron GUIAdministrator GUI

    CS 411 Blue Group

  • What is RFID?RFID Radio Frequency Identification

    There are two types of RFID:ActivePassive

    The main difference is that active RFID has its own battery power source, where as passive RFID achieves its charge from radio waves.

    CS 411 Blue Group

  • Why RFID?

    CS 411 Blue Group

  • Phase 2 Budget* Staff are full time employees for a 6 month period

    CS 411 Blue Group

  • Phase 2 Budget

    CS 411 Blue Group

  • Per Park Revenue By Year

    CS 411 Blue Group

  • Break Even Analysis

    CS 411 Blue Group

    Chart1

    026570710

    28502502657071193179

    720400018515185352482

    849750018515186645982

    Yearly Revenue

    Yearly Implementation Cost

    EBITDA

    Year

    Revenue

    Phase Budgets

    Phase 1

    Staffing

    StaffQuantityHoursRateTotal

    Student Team members5640$15$48,000

    Database Consultant1200$32$6,400

    Web Appllication Consultant1200$29$5,800

    Total$60,200

    40% Overhead$24,080

    Total Phase 1 Staff Budget$84,280

    Equipment

    ItemPart NumberQuantityPriceCost

    RFID ReaderGAO24073$98$294

    RFID WriterGAOF51$80$80

    RFID CardsMifare 1K100$0.70$70

    Application ServerDell 29501$3,200$3,200

    Total Phase 1 Equipment Budget$3,644

    Total Phase 1 Budget$87,924

    Phase 2

    Staffing

    StaffQuantityYearly SalaryTotal

    Project Manager1$80,640$40,320

    Software Engineer4$67,200$134,400

    QA Engineer2$61,440$61,440

    Web Developer1$55,680$27,840

    Database Specialist1$61,440$30,720

    Technical Writer1$53,760$26,880

    Network Engineer1$63,360$31,680

    IT Specialist1$61,440$30,720

    GUI Developer1$61,440$30,720

    Total$414,720

    40% Overhead$165,888

    Total Phase 2 Staff Budget$580,608

    Equipment and Software

    ItemPart NumberQuantityPriceCost

    RFID Antennea GatesEnvisionWare6$2,000$12,000

    RFID WriterGAOF52$80$160

    RFID CardsMifare 1K100$0.70$70

    Development ServersDell 29505$3,200$16,000

    Application ServersDell 29505$3,200$16,000

    RFID KioskSlab X23$3,000$9,000

    RoutersCisco 26115$365$1,825

    Notebook WorkstationsHP nx632511$875$9,625

    MS SQL Developer Toolkit1$50$50

    MS Visual Studio Pro4$799$3,196

    MS SQL 20055$13,819$69,095

    Total Phase 2 Equipment and Software Budget$137,021

    Total Phase 2 Budget$717,629

    Phase 3

    Staffing

    StaffQuantityYearly SalaryTotal

    Project Manager1$80,640$80,640

    Software Engineer4$67,200$268,800

    QA Engineer2$61,440$122,880

    Web Developer2$55,680$111,360

    Database Specialist2$61,440$122,880

    Technical Writer1$53,760$53,760

    Network Engineer2$63,360$126,720

    IT Specialist2$61,440$122,880

    GUI Developer2$61,440$122,880

    Finance Manager1$89,000$89,000

    Marketing Director1$85,000$85,000

    Attorney1$105,000$105,000

    Customer Support Rep2$41,000$82,000

    Total$1,306,800

    40% Overhead$522,720

    Total Yearly Phase 3 Staff Budget$1,829,520

    Equipment and Software

    ItemPart NumberQuantityPriceCost

    Development ServersDell 29502$3,200$6,400

    RoutersCisco 26115$365$1,825

    Desktop WorkstationsHP xw440013$829$10,777

    Printe/CopierHP Laserjet 28002$699$1,398

    MS Visual Studio Pro2$799$1,598

    Total Phase 3 Equipment and Software Budget$21,998

    Total Phase 3 Budget (First Year)$1,851,518

    Budget Recap

    Phase 1$87,924

    Phase 2$717,629

    Phase 3 (First Year)$1,851,518

    Implementation Cost$2,657,071

    Break Even Analysis

    YearParkYearly AttendanceSeason DaysThrillPass RoyaltiesRFID Pass RoyaltiesRevenue By Park

    1Busch Gardens Europe2,600,000162$405,000$548,750$953,750

    1Busch Gardens Africa4,310,000364$1,092,000$804,500$1,896,500

    2Cedar Point3,100,000162$405,000$673,750$1,078,750

    2Paramount's Kings Dominion2,500,000162$405,000$523,750$928,750

    2Universal Orlando6,100,000365$1,095,000$1,251,250$2,346,250

    3Universal Hollywood4,700,000365$1,095,000$901,250$1,996,250

    3Six Flags Great America2,860,000162$405,000$613,750$1,018,750

    3Paramount's Kings Island3,300,000162$405,000$723,750$1,128,750

    Break Even Analysis

    YearYear RevenueImplementation CostEBITDA

    00$2,657,0710

    1$2,850,250$2,657,071$193,179

    2$7,204,000$1,851,518$5,352,482

    3$8,497,500$1,851,518$6,645,982

    ThrillPass Royalty$1

    RFID Pass Royalty$0.25

    Break Even Analysis

    Yearly Revenue

    Yearly Implementation Cost

    EBITDA

    Year

    Revenue

  • Return On InvestmentPilot customer amortized cost of $148.6K per year over five yearsCost per season day is $900 for a 162 day season Only 180 passes required to break even at $5 eachIf an average of 2000 passes are sold per day, realized profit is $1.5 Million for the customer1000% return on the initial investmentThrillTracker Inc. will receive a $1 royalty on each $5 ThrillPass sold and $.25 on non-ThrillPass RFID ticketsEstimated first year revenue of $2.85 Million

    CS 411 Blue Group

  • Return On InvestmentThe less time patrons spend in line.

    More time to visit shops and concessions (and spend money)Better experience at the park More likely to return to the parkBetter distribution throughout the park

    CS 411 Blue Group

  • Conclusion

    It's been my experience that real time data is a good thing... I do see value, from the facility operator's perspective, of having real time data; especially if reporting can be automated and formatted to meet specific needs.

    - Mr. Stagner

    CS 411 Blue Group

  • Appendix

    CS 411 Blue Group

  • Process Flow: Access Of Thrill Tracker Account Via Kiosk

    CS 411 Blue Group

  • Process Flow: Ride Access Using Thrill Pass

    CS 411 Blue Group

  • Blue Team Survey

    For a small fee, no more than $5.00, wouldyou be willing to pay for a customized itinerary whereby you could shorten your wait for selected attractions?

    CS 411 Blue Group

  • Blue Team Survey

    CS 411 Blue Group

  • Referenceshttp://www.safetzone.com/http://en.wikipedia.org/wiki/RFIDhttp://www.themeparkinsider.com/reviews/http://en.wikipedia.org/wiki/Busch_Gardens_Europehttp://www.rcdb.com/pd20.htmhttp://blog.tmcnet.com/wireless-mobility/rfid-vs-wifi-for-hospital-inventory-tracking-systems.asphttp://www.tech-faq.com/rfid.shtmlhttp://www.envisionware.com/gateshttp://www.dell.com/content/products/features.aspx/pedge_2950?c=us&cs=04&l=en&s=bsdhttp://www.smartcardworld.com/mifare1k.asphttp://www.techdefenders.com/productcart/pc/viewPrd.asp?idcategory=8&idproduct=2047

    CS 411 Blue Group

  • References cont.http://www.slabb.com/public/x2/overview.htmlhttp://www.microsoft.com/industry/hospitality/solutions/guesttechnologiesarticle.mspxhttp://www.informationweek.com/story/showArticle.jhtml?articleID=47208448http://www.safetzone.com/stz_product_reporting.htmhttp://www.allbusiness.com/technology/computer-hardware-radio-frequency/10661-1.html http://news.com.com/Theme+park+takes+visitors+to+RFID-land/2100-1006_3-5366509.html http://www.pdcorp.com/crowd-control/ http://www.mousepal.com/ http://www.sptimes.com/2004/12/15/Columns/Busch_Gardens_bucks_g.shtml

    CS 411 Blue Group

    Patrons come to amusement parks looking for a thrill but overcrowding and standing in line can be a real buzz kill.Make coming to your park a real thrill, with the ThrillTracker.Here we have a comparison chart of different technologies that could be used in some form or another to implement our system.Clearly you see why we decided to go with RFID in our solution. While WiFi could potentially have a large range, the cost per patron to carry around a transmitter would be too expensive when compared to our relatively cheap RFID solution. The same applies to Bluetooth. Both of those solutions would have slower read times than RFID.