Fashion Writing

TEXT WARS

Write a text to a friend with the following information – do not send.

I will meet you at eight thirty in the evening on Tuesday the second of March outside the Greggs at the corner of Williamson Street and Appletree Road near where you live. Wear the shirt I bought you for your birthday last year. I am bringing Freda, the girl you met once before and you told me she was chatting everyone up. You didn’t like her. Make sure you bring plenty of money as it will be expensive. Goodbye.

FASHION WRITING

JOURNALISM

SOCIAL MEDIA

PR

CONTEXT

What we will be looking at:• The differences between print media• Where we find fashion in print media• The differences in writing for different media• Effective PR writing and presentation• Using basic social media in PR• Basic PR campaign• We will make an online magazine to compliment the Camden

project• We will make an official press release for the Camden project

JOURNALISM

PRINT MEDIA

NEWSPAPERS

MAGAZINES

NEWSPAPERSOPINION

SUBJECTIVE

PERSONAL PERSPECTIVE

COMMENThttp://www.scotsman.com/lifestyle/fashion/fiona-mccade-lighter-wardrobe-way-to-man-s-heart-1-3253022

Works well as a blog.

NEWS

OBJECTIVE

FACTUAL

FORMAL

CAN BE SENSATIONALIST

Writing news tips: google

http://grammar.yourdictionary.com/grammar-rules-and-tips/tips-on-writing-a-news-report.html

http://www.bbc.co.uk/bitesize/standard/english/lit_form/newspaper/revision/1/

http://writing.umn.edu/isw/assets/pdf/publications/Irving%20Fang.pdf

NEWSPAPERS

NEWS

1. PURELY FACTUAL: BRITISH HIGH STREETS HAVE BEST YEAR YET THIS XMAS

2. SENSATIONALIST: BECKHAM APPEARS IN UNDERPANTS ADVERT FOR M&S

MAGAZINES

NICHE

LIFESTYLE

INDUSTRY

MARKET

FASHION FEATURE

ART

NICHE

More or less fashion-based, focuses on fashion-related subject matter but with narrow focus around subject matter.

LIFESTYLE

HEAVY BIAS TOWARDS FASHION.

LARGE FASHION FEATURES & MANY PHOTOS.

INTERLOCKING SUBJECT MATTER.

Aimed at different markets

STATUS is Asia’s youth culture magazine, focusing on the future of fashion, music, art, and urban lifestyles–from

Manila to Singapore, Seoul to Paris, LA to New York, and everywhere in between. We are always on the watch for

rising trends as they gain ground in the streets. We excite, inspire, and affect the influencers of tomorrow.

Fashion mags can share attributes with art mags:Infrequent publication

Huge formatexpensive

The book version of artUS 2011-2012 (issues 31-33), published by Intellect (United Kingdom), will conclude the

print series. The book, with introduction by Paul Foss (“German Requiem for Print and Social Media”), may be

purchased for $45 (US/Canada, plus $10 for overseas air). Back issues are available. Please check the website for

future announcements.

Overall, 40% of UK magazine buyers prefer print to digital (45% of women)

35% like the look and feel of printed magazines (41% women)

And 32% like the convenience of print magazines (36% women)

Yougov magazine consumption 2012

MARKET

Despite the appreciation of print as a medium, around half (47%) of all magazine purchasers say they are buying less

often.However in contrast, almost three in ten (28%) have not

changed their buying A small minority of 5% are buying more often.

Yougov magazine consumption 2012

Published 10 times a year

Most fashion/lifestyle mags have online presence.Vogue has a huge site with interactive elements.

Flaunt also includes interactive.iD is only online now, though since being bought by Vice.

SPELLING – SPELLCHECK – UK ENGLISH

GRAMMAR – READ AND READ AGAIN – PROOF READ – GET OTHER STUDENTS TO PROOF READ

STYLE OF LAYOUT – PARAGRAPHS ETC

PRESENTATION FORMAT – WORD DOC AS BASIS

HOW TO

HOW NOT TO

EXAMPLE

IN CLASS ASSIGNMENT

Pair up

WRITE REPORTS ON 2 SUBJECTS AND PRESENT IN THE STYLE OF BBC RADIO

NEWS

2 minutes

IT CAN BE ABOUT ANYTHING BUT MUST BE ‘NEWS’.

MAKE SURE EVERYTHING IS SCRIPTED INCLUDING INTRO’S

CONTEXT

NO MEDIA IS NEUTRAL

SOME BIASES ARE VERY APPARENT

BE AWARE OF PUBLICATION CONTEXT WHEN READING

TIMES – NEWSPAPER OF RECORD – ESTABLISHMENT ( IE: GOVERNMENT/RULING CLASS/LANDED/MONEYED)OWNED BY MURDOCHGENERALLY FACTUALHAS BACKED LABOUR BUT MAINLY BACKS TORIES

GUARDIAN –PRIDES ITSELF ON BEING VERY FACTUAL AND NON-BIASED – CONSIDERED ‘TO THE LEFT’ BUT HAS SUPPORTED THE LIBDEMSMIDDLE CLASS LIBERALOWNED BY GMG/RUNS AT A LOSS/DEPENDS ON OTHER PUBLICATIONS FOR FINANCE

THE SUN – MOST POPULAR UK NEWSPAPEROWNED BY MURDOCH – BACKED LABOUR BUT PREVIOUSLY BACKED TORIES AND NOW BACKS TORIES AGAIN

THE DAILY MAIL – SECOND MOST POPULAR NEWSPAPEROWNED BY LORD ROTHERMERE (INHERITED PAPER AND TITLE FROM FATHER – GREAT GRANDFATHER SET IT UP AND SUPPORTED FASCISTS BEFORE AND AFTER WWII)

RIGHT WING BUT PRIDES ITSELF ON CAMPAIGNS

DAILY MIRROR – THIRD BIGGEST SELLINGLABOUR SUPPORTINGMAIN RIVAL OF THE SUN

STANDARD - rightTELEGRAPH - rightDAILY STAR - rightDAILY EXPRESS - UKIPFINANCIAL TIMES – right but factualDAILY RECORD – like The Mirror for ScotlandTHE INDEPENDENT – leftishMETRO – owned by Daily Mail Group - right

"It tries to be the newspaper which is in tune with middle Britain. It is right of centre, but that's probably the majority view of people in the country,…".

George Jones – editor of The Telegraph 19/1/2004

WHERE DO YOU GET YOUR ‘FACTS’ FROM?

CLASS BASED ACTIVITY

LOOK FOR POSSIBLE FASHION LINKS IN NEWS STORIES THAT YOU HAVE HEARD OF.

DISCUSS!

Examine differences between writing styles of newspapers.

ASSIGNMENT:Write a news article and present it in the style of The Sun

& the Guardian.

Make sure it is ‘original’ news. (IE: do not steal news from a newspaper/blog etc)

Research by buying and reading a copy of both (bring with you next week).

It can be made up news. (IE: France invades The Isle Of Wight)

INCLUDE A HEADLINE. AND A PHOTO.

GUARDIAN: 60 WORDSSUN: 40 WORDS

A4 paper.