DatosClaros - DC New Market Research [Executive Company Presentation]
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Transcript of DatosClaros - DC New Market Research [Executive Company Presentation]
Context
The continuous changes currently undergone by
our communities determine the way in which
people, brands and organizations interact and
communicate among themselves.
#change
Challenge
#grow … to make it happen, brands seek to
anticipate and adapt to the way in which
consumers experience those changes.
Pasion
We are passionate about finding new and better
ways to partner with brands in the process of
consumer understanding and inspiring them with
clear and useful information
for decision-making.
#inspire
Approach
#anticipate smartly #adapt efficiently
We know that inspiring effectively comprises excelling in the
understanding of the marketing management process of our clients,
being able to provide solutions well aligned with their strategy, allowing
them to…
#understand #co-create #asses #optimize #track
#catalyze
Proposal
Adding value since the very first contact with our clients and ever since…. Smartly
anticipating to their challenges and efficiently adapting to what they seek.
#understand #co-create #asses #optimize #track
#added value
Consummity
Towards getting a successful marketing action
design it is critical to anticipate smartly upon
obtaining in-depth understanding of those
triggers and inhibitors of a brand choice:
getting insight.
Consummity is inspired by the socio-cultural
theory based in the self-concept, that is applied
to brand development with an ad-hoc selection
of visual and ludic resources, aimed to describe
both the on-line & off-line environments.
#anticipate smartly
Tools
#anticipate smartly
A space aimedto work
in aplied creativiity sessions
and oncept/prototype
devolopment
Social Media and qualitative
data analyses
platform
Online Collage-making
Plataform
‘Virtual Focus’:
Plataform aimed to discuss
in virtual context
Community platform
based on a ‘social network of blogs’
We believe that data collection tools are useful only when the research challenges has been well defined and those who
operate them have had the training required to make them work flawlessly. In DC we do invest in the development of
proprietary tools, but above all in the group of professionals that operates them
Crowdsourcing management
platform
Optimizing consumer experience and the
marketing mix dynamic either continuously or
on a one-shot basis, comprises the usage of
clear, reliable and relevant metrics.
Consummetric is based on the efficient
implementation of theories, methodologies
and technologies aimed to build decision-
making scenarios framed in an accurate
reading of what consumers say, think, feel
and do in relation to the value-proposition
brands execute.
Consummetric
#adapt efficiently
Tools
Virtual Shelf & Stores
Simulator
Image Impact Platform
Mobile Surveys Apps
Video Analyzer Platform
Opino CATI & CAWI Platform
Online Propietary Panel
Platform
#adapt efficiently
Ten years of specialization on hybrid
marketing research techniques (on-off line).
A unique know-how.
When everything changes, marketing
research also changes
Why DatosClaros?
#added value
DC groups 20 professionals. We own an operations area, a project management area
and an IT team that articulate their efforts according to the specific needs of each
project. In each assignment we are always looking forward our client’s needs
providing continuous support across time.
We are a local company with regional
& global projection that regularly
perform multi-country studies.
Why DatosClaros?
Clients
Clients
Clients
www.datosclaros.com
Argentina
Conde 2024 1º B - CABA
+ (5411) 4107- 4107
Colombia
Carrera 47 N° 91 - 79 - Bogotá
+ (571) 744 – 9896