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  • D4.6 | Final report on social and cultural factors impacting energy choices and behaviour

    www.enable-eu.com Page 1 of 76 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727524.

    Deliverable: Final report on social and cultural factors impacting energy choices and behaviour

    Author(s): Sébastien Foudi, Alessandro Silvestri, Ibon Galarraga (BC3),

    Mária Bartek-Lesi, Alfa Diallo, Maria Csutora (REKK)

    Version; Final

    Quality review: Thomas Pellerin-Carlin, Emilie Magdalinski (JDI), Stefano

    Proietti (ISINNOVA)

    Date: 28/02/2019

    Grant Agreement Nº: 727524

    Starting Date: 01/11/2016

    Duration: 36 months

    Coordinators: Silvia Gaggi and Stefano Proietti (ISINNOVA)

    E-mail: sgaggi@isinnova.org; sproietti@isinnova.org

    Table of Contents

    Executive summary ......................................................................................................................... 4

    D4.6|Final report on social and cultural factors

    impacting energy choices and behaviour

    http://www.i3u-innovationunion.eu/ mailto:sgaggi@isinnova.org

  • D4.6 | Final report on social and cultural factors impacting energy choices and behaviour

    www.enable-eu.com Page 2 of 76 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727524.

    1. General introduction ................................................................................................................. 7

    1.1 The ENABLE.EU project .................................................................................................. 7

    1.2 Aim of this report ............................................................................................................. 7

    2 The household survey results .................................................................................................. 8

    2.1 Introduction ...................................................................................................................... 8

    2.2 Interpretation of survey results ......................................................................................... 9

    2.3 Conclusions ................................................................................................................... 13

    3 “Low carbon mobility” case study ........................................................................................... 14

    3.1 Introduction .................................................................................................................... 14

    3.2 Methodology .................................................................................................................. 14

    3.3 Mobility household survey results .................................................................................. 15

    3.4 In-depth interviews results ............................................................................................. 17

    3.5 General discussion and conclusion ............................................................................... 22

    4 “From Consumer to Prosumer” case study ............................................................................ 24

    4.1 Introduction .................................................................................................................... 24

    4.2 Methodology .................................................................................................................. 24

    4.3 Mapping of gender results ............................................................................................. 25

    4.4 Prosumer interviews and diaries results ........................................................................ 26

    4.5 General discussion and conclusion ............................................................................... 33

    5 "Heating & cooling" case study .............................................................................................. 36

    5.1 Introduction .................................................................................................................... 36

    5.2 Methodology .................................................................................................................. 36

    5.3 Focus groups results ..................................................................................................... 36

    5.4 Household survey results .............................................................................................. 44

    5.5 General discussion and conclusion ............................................................................... 46

    6 A regression analysis of the factors influencing mobility decisions ......................................... 49

    6.1 Introduction .................................................................................................................... 49

    6.2 Methodology .................................................................................................................. 49

    6.3 Results .......................................................................................................................... 49

    6.4 Conclusion..................................................................................................................... 55

    7 A regression analysis of the factors influencing heating energy costs .................................... 58

    7.1 Introduction .................................................................................................................... 58

    7.2 Methodology .................................................................................................................. 61

    7.3 Results .......................................................................................................................... 62

    7.4 Conclusion..................................................................................................................... 67

    References ................................................................................................................................... 69

    Appendices of the household heating energy costs analysis ......................................................... 70

    http://www.i3u-innovationunion.eu/

  • D4.6 | Final report on social and cultural factors impacting energy choices and behaviour

    www.enable-eu.com Page 3 of 76 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727524.

    http://www.i3u-innovationunion.eu/

  • D4.6 | Final report on social and cultural factors impacting energy choices and behaviour

    www.enable-eu.com Page 4 of 76 This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727524.

    Executive summary

    The general aim of the ENABLE.EU project is to define the key determinants of individual and collective

    energy choices in three key consumption areas - mobility, heating & cooling and electricity - as well as in the

    shift to prosumption. Within this context, ENABLE.EU conducted a nationally representative survey among

    the population in the 11 project’s partner countries – Bulgaria, France, Germany, Hungary, Italy, Norway,

    Poland, Serbia, Spain, Ukraine and the United Kingdom. The survey included five blocks of questions covering

    five topics (heating and cooling, mobility, prosumers, electricity and governance), plus a block of general

    questions. The questionnaire was designed in order to respond to the specific objective of cases studies on:

    Low Carbon Mobility; From Consumer to Prosumer, Heating & cooling. Participatory approaches were also

    used in these three case studies. This deliverable synthesizes the case study results and extends the research

    previously done in ENABLE.EU with an econometric analysis aiming at quantifying the relative importance of

    socio-cultural factors and attitudes in energy related choices, regarding mobility and heating.

    Low Carbon Mobility case study

    The Low Carbon Mobility case study was conducted in Hungary, Italy, Norway, Poland and Spain. This case

    study aims to: (1) better understand citizen’s choices, habits and preferences regarding low carbon mobility

    and alternative transportation modes to private conventionally-fuelled cars; (2) identify key drivers and

    barriers, including political, technological and behavioural ones, for low carbon mobility and alternative

    transportation modes to private fuelled-cars; and (3) explore potential solutions and best practices to shift

    away from private conventionally-fuelled car dependence and reduce the negative impacts of transport on

    citizen’s health and well-being, the climate and the environment. This case study reveals that weekly routine

    trips follow similar patterns across countries and that travel mode varies with the destination. Factors

    considered important and very important when deciding the travel mode are mainly safety, availability and

    reliability, while environmental impacts and reputation are the least valued. Carsh