Customized Chocolates

8/8/2019 Customized Chocolates

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CUSTOMIZED

CHOCOLATES


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PRODUCT ASPECTS

CONCEPTCreating high quality, fresh chocolates on

premise as per customer needs &

requirements Personalization

Online design tools enabling non-designersto create personalized chocolates

effortlessly using web tools

It would be a niche

market

Flexibility would be

our USP


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PACKAGE

Customized Chocolates :-No standard dimension,

Customers can design their chocolates by:

Choosing size

Choosing flavour

Choosing contents(nuts, resins)

Choosing shape

Choosing packaging

Choosing sugar or non-sugar category


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PROCESS


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OUR COMPETITORSThe major players in the chocolate market are:

Cadbury(5 Star, Bytes Celebration, DairyMilk,Gems, Perk)

Nestle(Bar One, Kit Kat,

Milkybar, Munch, Nestle)

Amul (Amul Chocozoo,

Chocomines)

Cadbury is the market leader

(72% Market Share )

Other players are:

ITC

HLL


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TARGET SEGMENTS

Kids (Flavoured & shaped

chocolates)

Adults (Occasion specific like

Chocolates for birthdays,

festivals, etc)

Women (Low calorie

Chocolates)

Diabetic Patients(Sugar Free

Chocolates ) Corporate clients (Companys

logo inscribed chocolates)


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CUSTOMER SATISFACTION

Customer Satisfaction is

important for securing, keeping

& growing customer base.

It can be achieved through :

need identification

value creation & delivery

quality

consistency

speed

equitable prices etc.


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OPERATION PLANNING & CONTROL

Pre-Planning:

Product planning & development, Demand

forecasting, Resource planning, Plant Location &

layout.

Planning:

Determination of product specifications(size, shape,flavor, contents)

Determination of capacity

Sequencing activities :

Melting chocolate, Adding sugar, oils, nuts, flavours &

fats, Moulding, Freezing, Packaging Specifying Output

Control:

Co-ordinating, Monitoring, Giving Feedbacks, Taking

corrective action


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DEMAND FORECASTING

Month Festivals Demand(orders/day)

Jan - Feb New year, Valentines

Day

500-600

Mar - Apr Holi, Bengali New

Year, Good Friday

300-400

May - Jun May Day 150-200

Jul - Aug Raksha Bandhan,

Friendship Day

400-500

Sep - Oct Durga Puja, Diwali 400-500

Nov - Dec Christmas, Easter 500-600

Simple Moving Average Method is being used :

Demand for the year = Demand for last 3 yrs./3

= (2,00,000 + 1,60,000 + 1,44,000)/3

= 1,68,000


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CAPACITY PLANNING Study of demand breakup:

Determination of capacity to meet

demand

Strategies for deployment of resources:

1. Hiring or laying off workers whendemand is low

2. Increasing or decreasing working hours

or shifts

3. Varying the supplies with demand

Seasons Days Demand

Peak Season Week days 500 orders/day

Do Sat - Sun 600 orders/day

Normal Season Week days 300 orders/day

Do Sat - sun 400 orders/day


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STORE LOCATION Steps in Location Decision

1. Preferable locations are malls,shopping centers & airports.

2. Following factors are to be

considered:

a) Cost of acquiring the site &

construction,b) Cost of bringing raw materials to

store,

c) Traffic in that area & profile of

people.

3. Based on our findings sites areto be chosen.

Preference Ratio :

(a1)^4 + (b1)^4 + (c1)^6

(a2)^4 + (b2)^4 + (c2)^6 = 0.0068


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LAYOUT


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COMPETITIVE PRIORITIES

Quality:

It is the value that our customers will begetting from our chocolates as per theirperception in the form of taste, utility, etc.

Cost:We can minimize our cost by following

build to order policy & hence canmaximize our revenue.

Speed: Consumers have become impatient

therefore, it is a challenge for us to executeorders quickly.


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Dependability:

We can make our customers depend on us

by providing quality chocolates at

affordable prices & by being consistent.

Flexibility:

Flexibility being the USP of our product,

we can vary our product mix easily:

Unlimited product variety

Ability to reschedule manufacturingfacilities

Adjustment of output


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Customized Chocolates

Documents

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