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CUSTOMIZED
CHOCOLATES
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PRODUCT ASPECTS
CONCEPTCreating high quality, fresh chocolates on
premise as per customer needs &
requirements Personalization
Online design tools enabling non-designersto create personalized chocolates
effortlessly using web tools
It would be a niche
market
Flexibility would be
our USP
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PACKAGE
Customized Chocolates :-No standard dimension,
Customers can design their chocolates by:
Choosing size
Choosing flavour
Choosing contents(nuts, resins)
Choosing shape
Choosing packaging
Choosing sugar or non-sugar category
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PROCESS
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OUR COMPETITORSThe major players in the chocolate market are:
Cadbury(5 Star, Bytes Celebration, DairyMilk,Gems, Perk)
Nestle(Bar One, Kit Kat,
Milkybar, Munch, Nestle)
Amul (Amul Chocozoo,
Chocomines)
Cadbury is the market leader
(72% Market Share )
Other players are:
ITC
HLL
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TARGET SEGMENTS
Kids (Flavoured & shaped
chocolates)
Adults (Occasion specific like
Chocolates for birthdays,
festivals, etc)
Women (Low calorie
Chocolates)
Diabetic Patients(Sugar Free
Chocolates ) Corporate clients (Companys
logo inscribed chocolates)
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CUSTOMER SATISFACTION
Customer Satisfaction is
important for securing, keeping
& growing customer base.
It can be achieved through :
need identification
value creation & delivery
quality
consistency
speed
equitable prices etc.
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OPERATION PLANNING & CONTROL
Pre-Planning:
Product planning & development, Demand
forecasting, Resource planning, Plant Location &
layout.
Planning:
Determination of product specifications(size, shape,flavor, contents)
Determination of capacity
Sequencing activities :
Melting chocolate, Adding sugar, oils, nuts, flavours &
fats, Moulding, Freezing, Packaging Specifying Output
Control:
Co-ordinating, Monitoring, Giving Feedbacks, Taking
corrective action
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DEMAND FORECASTING
Month Festivals Demand(orders/day)
Jan - Feb New year, Valentines
Day
500-600
Mar - Apr Holi, Bengali New
Year, Good Friday
300-400
May - Jun May Day 150-200
Jul - Aug Raksha Bandhan,
Friendship Day
400-500
Sep - Oct Durga Puja, Diwali 400-500
Nov - Dec Christmas, Easter 500-600
Simple Moving Average Method is being used :
Demand for the year = Demand for last 3 yrs./3
= (2,00,000 + 1,60,000 + 1,44,000)/3
= 1,68,000
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CAPACITY PLANNING Study of demand breakup:
Determination of capacity to meet
demand
Strategies for deployment of resources:
1. Hiring or laying off workers whendemand is low
2. Increasing or decreasing working hours
or shifts
3. Varying the supplies with demand
Seasons Days Demand
Peak Season Week days 500 orders/day
Do Sat - Sun 600 orders/day
Normal Season Week days 300 orders/day
Do Sat - sun 400 orders/day
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STORE LOCATION Steps in Location Decision
1. Preferable locations are malls,shopping centers & airports.
2. Following factors are to be
considered:
a) Cost of acquiring the site &
construction,b) Cost of bringing raw materials to
store,
c) Traffic in that area & profile of
people.
3. Based on our findings sites areto be chosen.
Preference Ratio :
(a1)^4 + (b1)^4 + (c1)^6
(a2)^4 + (b2)^4 + (c2)^6 = 0.0068
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LAYOUT
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COMPETITIVE PRIORITIES
Quality:
It is the value that our customers will begetting from our chocolates as per theirperception in the form of taste, utility, etc.
Cost:We can minimize our cost by following
build to order policy & hence canmaximize our revenue.
Speed: Consumers have become impatient
therefore, it is a challenge for us to executeorders quickly.
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Dependability:
We can make our customers depend on us
by providing quality chocolates at
affordable prices & by being consistent.
Flexibility:
Flexibility being the USP of our product,
we can vary our product mix easily:
Unlimited product variety
Ability to reschedule manufacturingfacilities
Adjustment of output
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