Valentino chocolates
-
Upload
aurelien-favre -
Category
Documents
-
view
517 -
download
5
description
Transcript of Valentino chocolates
Valentino Chocolates
By Barnier and Favre
Valentino chocolates today
0We witness that profits are falling since three years.While the turnover increase slowly.
0After a study, main reasons of this condition was found:
0Prices0Production0Demand0Staff morale
Our solutions
0According to a recent paper of a well-known journal 2 ways to keep growing.
0To Develop new products,
0To find new markets,
0Our aim is to not go bankrupt.
Investment option for a new market
0Spend 1,3 millions euros to set up a factory in the US.
0Benefit: add a major market on a new continent.
0Risks: 0 too many competitors0 Spend to much money in marketing0 Go bankrupt
Find out new tastes, develop new products
0 Invest €200,000 in research and development.
0 Benefits: 1. Through new products, touch new customers. 2. Adapt chocolates to the American market.3. Not to be outdone by companies like lindt.
0 Risks:1. Find out nothing2. Go bankrupt
To conclude
0We invest 1,5 millions mainly to have : 0A new big market, 0And new products to be in accordance with the taste of the
Americans people.0To spread out the current range of choice.
0Risk: go bankrupt