Customer Journey in Piwik PRO
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Transcript of Customer Journey in Piwik PRO
Customer Journey in
Tracking digital customer journey with Piwik PRO
About The Presenter
Maciej Zawadziński Technical leader
AdTech/MarTech entrepreneur since 2003. Co-founder & CEO of Piwik PRO.
Co-founder & CEO of Clearcode, the leading specialists building custom advertising and
marketing platforms
About Piwik
• Project started in 2007, today the leading open-source analytics platform
• Used by more than 1 million websites worldwide
• Community of 100,000+ users around the world, translated into 54 languages
• Piwik PRO - provider of premium functionality and enterprise-level support for Piwik Analytics
Piwik in the web analytics ecosystem
• The only enterprise-grade On-Premises digital analytics platform
• 100% data ownership.
• Easy to customize & extend
• Made for accuracy: no data sampling, referrer spam contained, adblock resistant.
• Full privacy compliance as acknowledged by leading regulators like:
Different reports for different steps in the journey
• Referrers & Campaigns reports: where does the journey begin?
• Entry pages & Visitor log: where are the first touch points with the brand?
• Tracking touch points in the middle of the sales funnel, also for individual users.
• Tracking non-standard touch points
• Tracking customers in the final stages of the conversion funnel
• Touch points beyond the funnel
• Reports on length of the customer journey
• Intranet analytics
• App Store analytics
• Custom dashboards
• Custom variables & dimensions
Awareness Consideration Conversion Retention
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See Piwik PRO Analytics in action.
Tracking customers in the awareness stage
Reporting on customers entering the awareness stage
Tracking & reporting where the journey with the brand begins
• Reports on traffic sources to learn where customers begin their journey with the brand
• Comprehensive reporting on how our customers learn about the brand.
Tracking & reporting where the journey with the brand begins
• Online campaigns reports for measuring effectiveness in building brand awareness among potential customers
Tracking & reporting on first touch points
• Aggregated reports on where new visitors enter our website
Tracking & reporting on first touch points
• User-level reports for first touch points with our brand for new visitors
Tracking & reporting first touch points of individual users
• With Piwik User-Level reporting you can analyze the new visitors segment and uncover first touch points with the brand for individual users.
• An ideal alternative to aggregated data!
Reporting & comparing awareness KPIs across visitor segments
• Comparison dashboard: view data from 3 different segments in one place.
Tracking customers in the consideration stage
Reporting on customers entering the consideration stage
Tracking & reporting touch points in the middle of the sales funnel
• Filter out data with returning visitors segment • Entry pages report • Analyzing the flow of returning visitors from the top entry page. • Insights on touch points in the middle of the sales funnel
Tracking & reporting touch points in the middle of the sales funnel
• Filter out data with returning visitors segment • Entry pages report • Analyzing the flow of returning visitors from the top entry page. • Insights on touch points in the middle of the sales funnel
Tracking & reporting touch points in the middle of the sales funnel
• With Piwik User-Level reporting you can analyze the returning visitors segment on a more individual basis and uncover more touch points when the customer is researching the brand.
• An ideal alternative to aggregated data!
Tracking & reporting non-standard touch points
• File downloads & outbound links clicks.
Tracking & reporting non-standard touch points
• Content & Event reporting: track touch points with dynamic content and rich media
Tracking customers in the conversion stage
Reporting on customers entering the conversion stage
Tracking & reporting customers in the final conversion funnel
• Reporting and comparing the final touch points before conversion across diverse user segments
Uncovering new touch points beyond the conversion funnel set up
• Click Path reports: uncover customer touch points beyond the conversion funnel steps.
Tracking & reporting the length of the customer journey
• Tracking & reporting the length of the customer journey
Tracking & reporting the length of the customer journey
• Number of days in the journey before conversion.
Tracking & reporting touch points in the conversion funnel for individual customers
• Using segments to filter out converting users.
• Visitor-log for individual touch points of recently converted users.
Tracking & reporting touch points in the conversion funnel for individual customers
Tracking customers in the retention stage
Reporting on the customers entering the retention stage
Tracking returning customers with custom variables
• Custom Variables & Dimensions for further touch points in recognized customers’ journeys.
Tracking & reporting returning customer purchase history
• Using Piwik e-commerce log to report on individual customer post-sale touch points and purchase history
Thank you for your attention
@piwik.pro
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