Open source Web Analytics

About this presentation

Table of contents:

• Introduction

• Piwik Community as of 2011 September

• Screenshots of new Ecommerce Analytics feature

• List of major new features in the last 12 months

• Future of Piwik:

– new features in the works

– other important projects

Piwik aims to be an open source alternative to Google Analytics

Piwik Mission Statement

« To create, as a community, the leading international open source web analytics application, providing access to all functionality through open components and open APIs. »

4 years ago!

Domain ID:D148633793-LROR

Domain Name:PIWIK.ORG

Created On:18-Jul-2007 17:42:10 UTC

Piwik community • ≃ 150,000 active Piwik servers

• piwik.org: 150,000 monthly visitors

• forums: 20,000 posts

• FB fans: 5k - twitter: 2k

• More than 736,422 downloads

• Piwik Mobile: + 7,000 active users

150,000 Piwik servers

tracking more than 238,176 websites

Piwik VS others • Ranked #12 worldwide

• #2 in Germany and Switzerland!

• #1 self hosted worldwide

• 1.5% marketshare worldwide

• Only Free Software with more than 0.1% marketshare!

Piwik development • 10 Piwik team members

• Many patches contributed by other devs

• trac: 2522 tickets, 270 opened

• svn: 5200+ commits

Limitations? • Low presence in biggest 10,000

websites: 0.31%, ranked #40

• How do we improve growth rate in general (actions in product, website, marketing, etc.)?

One of the new features of the past year:

Ecommerce

Analytics

Tracking Ecommerce 1. Product page views &

Category page views

2. Add to Cart & Items added to the cart

3. Ecommerce orders & Items purchased

Ecommerce overview

Products most abandoned in cart

Visitor log displaying Ecommerce interactions

Ecommerce log

Top AOV per keyword

Top countries by revenue

Products conversion rates

In the last 12 months, we’ve got a LOT done!

New Features in Piwik in the last year (1/3)

• Custom Variables tracking and reporting

• Custom date range reports

• Privacy features: opt out iframe, automatic log deletion,

• piwik.js: first party cookies enabled by default

• piwik.js: asynchronous tracking

• Documented REST Tracking API and php client

• Full Segmentation support in API!

• Significant performance optimizations

New Features in Piwik in last 12 months (2/3)

• Ecommerce tracking and reporting

• Beautiful Javascript graphs

• Awesome much improved Visitor Log and Live! widget

• Inline documentation (reports and columns)

• Better campaign tracking and Campaign URL builder

• IPv6 support

• Scheduled HTML reports

• Upload Custom Logo

Changes in Piwik in last 12 months (3/3)

• We fixed many small bugs, a few security bugs

(responsibly disclosed), also several devs regularly

contributed UI improvements…

• Many new configuration settings (for advanced users

and specific use cases). These settings are not exposed

in the UI, but documented in the FAQ

http://piwik.org/faq/

• Piwik FAQ now contains 140 questions,

always kept up-to-date!

Piwik Mobile: revamped

Future projects

Maintain regular release cycle

Next steps for Piwik • Work towards Piwik 2.0

http://piwik.org/roadmap/

• Maintain existing successful processes:

– “no bug” policy

– strong QA & security

– quality support in forums

– new Professional code Security audit?

Piwik.org:

an international audience

Next steps for Piwik

Next steps for Piwik • Build up Piwik.org website localization

– We hope to add 3 more key languages for Piwik:

• Russian

• Chinese

• Spanish (we will be posting call to translators on the blog soon)

– Improve & finish existing translations – German, French, Italian, Greek

Next steps for Piwik • Website Piwik.org redesign for more professional

look, end of 2011

Next steps for Piwik The “new AWStats” project

• webhosts to replace AWStats by Piwik

• python script to parse webserver access logs and call Piwik tracking API

• project led by French web agency excellency.fr, Piwik used as log analyzer already live on 20,000 websites

And of course, we hope to implement many super useful new features:

• Better UI to see the graph for specific keywords, pages…

• Create open source SVG map for countries/cities

• In-site analytics (page overlay showing metrics such as click rates)

• Reports sent to a phone number by text/sms

• Page load time tracking and analytics

• Custom Alerts (definition of alerts and receive by email / sms)

• And many more ideas.. You can participate too!

See the roadmap for Piwik 2.0: http://piwik.org/roadmap/

Next steps for Piwik

QUESTIONS

Thanks!

Contact: hello@piwik.org

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