Cultural and Children Marketing

Why companies are spending more to

communicate to kids

martedì 11 dicembre 12

Kids are an important Demographic for Marketers


As a consequence, Industry spending on advertising to children is increasing


Brand Name Loyalty starts as Kids


“Brand Marketing must begin with children, James McNeal, The Kids Market, 1999


Due to budget cuts, school boards are beginning to allow corporations access to

students in exchange for money, computers and educational material


Examples

• Kraft "healthy eating" kit to teach about America's Food Guide (using Kraft products).• Supplying schools with technology in exchange for high company visibility• Contests and incentive programs• Pizza Hut reading incentives program in which children receive certificates for free

pizza if they achieve a monthly reading goal.• Campbell's Labels for Education project, in which Campbell provides educational

resources for schools in exchange for soup labels collected by students.


Therefore:An Opportunity


Mission

Make meaningful learning experiences universally desirable and accessible


• Excellence in learning is every day more critical for social advancement, from early stages to “Permanent Education”

• No excellence can be achieved without true passion

• School System no longer equipped to provide necessary tools for advancement but also unable to offer afternoon/summer tutoring

• Increased participation, and spending, in Cultural events (tours, festivals, workshops, courses, etc.) are becoming an interesting niche in the “leisure” industry

Why?Increased demand for

learning/tutoring services

for children, teens, young

adults, adults, seniors

Increased interest from

corporations for these

services as fringe benefits

and/or brand building

tools


Cultural and Children Marketing

Documents

Transcript of Cultural and Children Marketing