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IntroductionBusiness enterprises have responsibilities to the wider society, and not only to their shareholders.

Descriptions of role of business in the society include:corporate responsibility, corporate social responsibility, corporate citizenship, ethical corporationgood corporate governance; corporate philanthropycorporate social responsiveness. PrinciplesHuge ImpactImpartialIndiscriminateNeed basedNon ProfitResult drivenTransparentUnbiased

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Defining CSRThe continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce, and their families, as well as of the local community and society at large. (World Business Council for Sustainable Development, 2000)

Operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. (Business for Social Responsibility, 1998)Drivers of CSRValues - a value shift has taken place within businesses where they not only feel responsibility for wealth creation but also for social and environmental goods.

Strategy - being more socially and environmentally responsible is important for the strategic development of a company.

Public Pressure - pressure groups, consumers, media, the state and other public bodies are pressing companies to become more socially responsible. Corporate Benefits of CSRBuilding a strong corporate reputation, image and clout as well as strengthen brand positioning,

Attracting and retaining a motivated workforce,

Reducing risks and operating costs,

Reducing regulatory oversight by working closely with regulatory agencies to meet or exceed guidelines,

Increased appeal to investors and financial analysts.

Building strong community relationships with organizations and agencies that can provide technical expertise.Key Components of CSR Best Practices Strategic Partnerships Partnership = new development approach favoured by the multilateral and bilateral donor community, industry, public and private sector organizations.

Advantages include pooling resources, building respect and understanding between potential adversaries, and transferring knowledge.

Tri-sector partnerships requires business, government and civil society to pull together complementary resources.Stakeholder Engagement Stakeholders are individuals or groups who have a vested interest in a companys operations, who interact with a company in one or more of its activities and whose co-operation or active involvement a company needs for its license to operate.

Engagement methods include consultation papers, perception surveys, stakeholder workshops, public and private meetings, liaison groups and academic roundtables.

The overall success of the engagement process will depend to a large extent on corporate communication. Public Sector Support a) Mandating - define minimum standards for business performance. b) Facilitating - provide incentives for companies to engage with the CSR agenda.

c) Partnering - act as participants, convenors or facilitators.

d) Endorsing - direct recognition of the efforts of individual enterprises through award schemes or honourable mentions in speeches by top government officials. Examples of CSR Best Practices Starbucks, USA

Leading retailer, roaster and band of specialty coffee in the world

Has more than 12,000 company-operated and licensed locations in North America, Latin America, Europe, the Middle East and Asia Pacific.Starbucks, USA Entered into partnership with Conservation International in 1998.

The aim was to promote the adoption of agricultural practices that are socially, environmentally and economically sustainable.

Coffee and Farmer Equity Practices (C.A.F.E. Practices) offer incentives to suppliers who demonstrate independently verified performance of environmental and social criteria.

C.A.F.E. Practices has become a model for addressing environmental and social concerns through a company's supply chain.Statoil, Venezuela Statoil ASA was a Norwegian petroleum company established in 1972, now part of StatoilHydro.

Had negative experience involving human rights issues in several countries, including Venezuela.

This prompted its subsequent selection of human rights as a core value of its business and the focus of its CSR program.

Statoil, Venezuela Partnered with the United Nations Development Programme (UNDP), Amnesty International to train local judges on basic human rights and the legal processes in 1999.

Statoil made significant financial contributions for the training, but maintained a low profile by monitoring progress rather than trying to control the programme.

The reformed judicial system in 2001 was accompanied by new legislation with a stronger human rights focus and a new penal code.

UNDP found the Venezuelan project as a best-practice case, for possible replication in other countries.

CSR ACTIVITIES COCA COLA INDIA

Coca-Cola India was established as the Indian subsidiary of the US-based Coca-Cola Company (Coca-Cola) in 1993Keeping in mind the fact that it was one of the largest beverage companies in India, Coca-Cola India said it had made CSR an integral part of its corporate agendaThe company used large amounts of water and energy in its beverage production and tons of packaging material for its products, it had taken up several initiatives to act as a responsible company and reduce its environmental impactIn addition to water, energy, and sustainable packaging, Coca-Cola India also focused on several community initiatives in India as part of its social responsibility initiatives COCA-COLACOCA-COLA CSR MODELPLANET: Working to be leaders in responsible water use, growing our business but not our carbon footprint.PEOPLE : To commit to the fair and dignified treatment of all people who work for The Coca-Cola Company. 90 percent of more production by local people with local resources.PORTFOLIO: Offer the highest quality beverages starting with, Coca cola and more than 2,600 beverage products.PARTNERS: The Company strives to engage effectively and cooperatively with our partners and stakeholders.PROFIT: Seek to maximize value for shareowners while being mindful of our overall responsibilities. CSR INITIATIVESWATER: Conserve Water Watershed protection, rainwater harvesting projects110 recharge shafts that collected rainwater. Reverse filter system.The company initiated drinking water projects in Maharashtra and Gujarat to provide potable water to the local communities

ENERGY:Reducing energy consumption and emission of GHGs by such as refrigerationeKOfreshment cooler that used technologies devoid of hydrofluorocarbonsGHG emission reduced by three-fourthsincrease the energy efficiency of its equipment by 40 to 50%

CONTINUEDHEALTH:Provided health checkups, medicine, and education to rural communities on health-related topicsAlso funded polio eradication camps Company conducted blood donation camps and supported a 24-hour emergency service for childrenIn a few districts of Andhra Pradesh, conducted camps for Hepatitis B vaccinations, eye checkups, and malaria eradicationPACKAGING AND RECYCLING:Packaging framework that aimed at recyclingA PET recycling project in Mumbai in partnership wit Brihan Mumbai Municipal CorporationCollected the companys packaging material consisting of glass bottles, cans, etc. after they were disposedCONTINUEDCOMMUNITIES:A commitment to the community was part of Coca-Cola Indias CSRIn 2003,launched Jagriti Learning Centers to provide education to more than 1,800 children residing near its bottling facilities in PuneThe initiative aimed to curb waterborne diseasesIt set up around 2,000 schools for childrenECONOMIC RESPONSIBILITIES:Played an active role in providing employment and giving the community opportunities to expand and growFor every job in the Coca-Cola system, 10 more jobs were created indirectly In 2007, launched an initiative called Parivartan (Change) for training small retailers in India.

Conclusions CSR is an increasingly important part of the business environment.

Companies developing and implementing their policies must take the socio-cultural context into consideration.

CSR needs to be integrated in core business strategies and should not be seen as an add-on.

CSR is not a replacement for the rightful role of democratic governments to set regulatory frameworks for the benefit of the society and their people.OBSTACLESThe groundwater levels had dropped in the firsts even years of the companys operations, from 1999 to 2006Even in 2008, the company continued to face mass demonstrations from local communities who demanded that the company shut down its bottling operationsThere were also allegations that the company had seized land from farmers and that it had discharged hazardous materialA few critics came down heavily on Coca-Colas much acclaimed TCCC standards for waste managementRESPONSE Coca-Cola opened an exclusive website, www.cokefacts.org, which addressed the allegations related to India and other countriesThe National Geophysical ResearchInstitute78 (NGRI), which had concluded that there was no field evidence of overexploitation of the groundwater reserves in the area surrounding the plantCoca-Cola stated that the technology used for waste water treatment at the plant was among the most advanced in the world .Coca-Cola India had carried out its CSR activities across 45 bottling plants at an annual spend of Rs. 70 to 80 million .CSR initiative by P&G

About Proctor& Gamble About Procter & Gamble touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.

brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur.

With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Corporate Social Responsibility(CSR) voluntary activities undertaken by a companyto operate in an economic,socialand environmentally sustainable manner.

Corporate Social Responsibility

CauseRelatedMarketi-ng.Corporate SocialMarketi-ngEmployeeVolantaryActivitiesPhilanthr-opy.Cause Promo-tion. SATISFIED EMPLOYEES

SATISFIED CUSTOMERS

COSTS REDUCTIONS

MORE BUSINESS OPPORTUNITIES

LONG TERM FUTURE FOR YOUR BUSINESS

Deliver a sustainable society in which business and its stakeholders can prosper in the long term

Benefits of CSR:http://www.csrinpractice.com/what-is-csr/28 PEACE - An environmental education programme.

With the aid of the Ladakh Scouts Childrens School, by supporting the education of children orphaned by the tragedy and helping reinstate essential infrastructure.

CSR Projects by P&G

29FUTURE FOCUS First ever career guidance service.

Restore eyesight to 250 blind girls through corneal transplant operations. P&G contributed Re 1 for every pack of whisper sold.

DRISHTI :

To support and educate children. Every large pack of P & G Products purchased by consumers during November 1999 to January 2000 .P&G on behalf of consumers contributed the cost of one days education of a working child . P&G India raised Rs. 1.25 crore for OPEN MINDS OPEN MINDS :

In association with Sony Entertainment Television-Shiksha was launched in 2005 .

Unique education promotion allowed a mother to win Rs. 2 lakhs towards Graduate Education Fee of one child (24 such Prizes), OR Rs. 5,000 towards Next Years Tuition fee for one child (96 such Prizes), A number of Consolation Prizes.

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Shiksha-Flagship project. - Live, Learn & ThriveEnable consumers to contribute towards the cause of education of under-privileged children through simple brand choices.POSHAN India has 40% of the worlds malnourished children. 3 key projects: An Adolescent Girls Initiative to educate girls in Mumbai slums on health problems Improve their lives with Anemia prevention through IFA tablets; A Womens Parenting Network in Chennai to provide information on care during pregnancy; and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients.

P & G India raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene soldin the months of May, June and July..

To donate and make education schools for under privileged , Support from Companys consumers who participated in the Shiksha movement by buying P&G brands for one quarter of the year

Enabling P&G to contribute a part of the sales towards the cause .

Objectives of PnGs CSR Activity

KFC

INTRODUCTIONKFC is the world largest and most well known chicken restaurant, with chain in more than 10 thousand locations and worldwide in 80 countries.

.KFC is part of YUM Brands Inc.

In 1997, KFC franchised with Gray Mecanza International and started work in Pakistan

After 10 years KFC has 45 outlets in Pakistan.

HISTORYAt the age of 40 as an operator of a service station in Corbin, Kentucky Colonel returned to his love of cooking and began to cook and serve food to hungry travelers from his own living quarters.

Since 1950 KFC has grown at a remarkable place from one road side restaurant into an internationally renowned restaurant chain and one of the largest chain of chicken restaurants in the world

.The business grew larger than the Colonel could handle, so he sold it to a group of people who formed the Kentucky Fried Chicken Corporation

HISTORY CONT..KFC Corporation (KFC, founded and also known as Kentucky Fried Chicken) is a chain of fast food restaurants based in Louisville, Kentucky in the United States.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952.

KFC primarily sells chicken pieces, wraps, salads and sandwiches.

HISTORY CONT..The company adopted the abbreviated form of its name in 1991

In Pakistan it was launched in 1997, Gulshan-E-Iqbal, Karachi.

Presently in Pakistan, it is been operated by Cupola, a Dubai based multinational company involved in several business.

MISSION STATEMENTTo be the leader in western style quick service restaurants through friendly service, good quality food and clean atmosphere

VISSION STATEMENTFood, Fun & Festival, this is what KFC is all about. Leading the market since its inception KFC provides the ultimate chicken meals for a Chicken Loving Nation.Be it Colonel Sanders secret original Recipe Chicken or the Hot & Spicy Version, every bite brings a YUM on our face. At KFC we can proudly say, We Do Chicken right .PHILOSOPHY OF KFCPhilosophy of KFC stands on the Champs ProgramCHAMPS PROGRAMCHAMPS stand for the six universal areas of customer expectation common to all cultures and all restaurants concepts. These are: C leanlinessH ospitality A ccuracyM aintenance of FacilitiesP roduct QualityS peed of Service

PRODUCT OF KFC

COMPETITORS

COMPANY STRATEGYPrimary objective is to take advantage of the potential growth in other countries, to establish a strong position and to develop their image. Key success factors are ever continuing cost saving through R&D, innovation and use of new technology to work efficiently.

These success techniques will lower the costs and increase profit in the industry.

CSR Colonels Scholars: This program is offered to high school senior planning to attend a public in-state college or university.Packaging & the Environment: KFC is as committed to the environment as we are to our food & customer.Animal welfare program: Yum! Brands, parent company of KFC, is committed to the humane treatment of animals.An Example of Global Champion of Corporate Philanthropy49

Bill & Melinda Gates Foundation focuses on improving peoples health and giving them the chance to lift themselves out of hunger and extreme poverty. They identify and fund high-impact projects that can help hundreds of millions of people lift themselves out of poverty and build better lives.

Champions of Corporate Philanthropy in Pakistan50

Aman Foundation is founded by the CEO of Abraaj Capital.They are working in areas of Healthcare, Education & Skills and NutritionApart from its own social development initiatives, Aman Foundation also engages in venture philanthropy by providing strategic grants to high-social-impact organizations that work in the Foundations core areas of focus.

Champions of Corporate Philanthropy in Pakistan51

Layton Rahmatulla Benevolent Trust (LRBT) provide free eye treatment to the poor & underprivileged citizens.Standard Chartered partners with the hospital as part of Seeing is Believing the Banks global program to help combat preventable and curable blindness.Its recent joint efforts include vision screenings for 800 underprivileged children across Pakistan in conjunction with World Sight Day celebration.

Champions of Corporate Philanthropy in Pakistan52

Shell Pakistan has a robust program of social investment, which supports organizations and initiatives in the areas of health, education, welfare, community development, heritage and environment.They support wide range of organizations working in the areas from Diseases and Heath care to Road Safety and Heritage restoration.

Other CSR Activities53

TCF Rahbar ProgramCDC is also providing active human support to The Citizens Foundation (TCF) by encouraging its employees to participate in TCFs Rahbar Program.TCF Rahbar is a Mentorship Program aimed at the development of youth as responsible individuals and as productive members of society.