Nordic CSR Conference presentation
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Sustainable Product Development | IDBM | Helsinki | 291008 Sustainable Product Development Nordic Corporate Responsibility Conference | 150509
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A presentation on eco-design at Nordic Corporate Sustainability Conference on 15.5.09 @ Hanken, Helsinki. Thanks to Net Impact Hanken for organizing the event!
Transcript of Nordic CSR Conference presentation
Sustainable Product Development | IDBM | Helsinki | 291008
Sustainable Product Development
Nordic Corporate Responsibility Conference | 150509
Sustainable design and research.
How to: make you think about what kind of person you are?
How to: make people think about the consequences of their actions?
0
1,500
3,000
4,500
6,000
1940 1960 1980 2000
World water usesq
km
Source: Kandiah (1999), p. 49
=
Sustainable product development: why?
Product development phase locks
70-90 % of cost and environmental impact
Sustainable product development:reduces unsustainability
Sustainable product development:reduces unsustainabilitycreates sustainability
creates sustainabilitythrough presencing andengagement
That’s the future; today
85 % of Finnish retailers want more ‘green’ products (Q1/08)
Source: Seos research
75 % of U.S. consumers prefer greener alternatives (Q4/08)
Source: Hartman Group
green = reducing unsustainability
Reality check:
1. Price2. Quality3. Ease of use4. Availability5. Green values
However,
Traditional thinking:
eco = expensive.
Traditional thinking:
eco = expensive.
Comptel exhibition: -reduced CO2 40 % -reduced costs
More examples
(c) Interface
Interface carpets-saved $372 M-52 % less waste-sales up 2/3rds-profits doubled
Herman MillerMirra chairs-recyclable-fast assembly
(c) Herman Miller
Nike Considered-reduced waste-cheaper
-higher margins(c) Nike
In fact,
creativity loves constraints
Three ways to get more for less
1. Because I say so
Three ways to get more for less
1. Because I say so2. our Q4 earnings
depend on that
Three ways to get more for less
1. Because I say so2. our Q4 earnings
depend on that3. The Earth needs you
“We choose to go to the Moon... and do other things, not because they are easy, but because they are hard, because
that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win...”
-John F. Kennedy, 1962
