Crush Final Project

8/13/2019 Crush Final Project

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Features of Crush face wash

First face wash for teenage boys in India Leman extracts Grape water Vitamin B3 Act as cleanser also Dermatologist tested Oil-free Refreshing scent Refreshes without over-drying Non-comedogenic (won't clog pores)


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How to use?

1.Apply

Apply

on wetfaceApply

2.Massage

Gently massage in

with fingertipsavoiding the eye

contour

Massage3 RINSE

Gently

massage in

with

fingertipsavoiding the

eye contour.

Rinse

4 TIPS

Suitable for

daily usage.

Tips


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Market Analysis

The face wash market is dominated by

Japanese companies. German, Swedish,Korean & American companies are also

there in the market.

They are-

NIVEA GARNIER Neutrogena Vaseline OXY Deep Wash Clean and clear

These companies sold face wash and other products but no

company above mentioned selling face wash for teenage

boys. So thats why we are launching the face wash for

teenage boys.


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Market Concept followed by Crush

Crush is going to follow the Marketing Concept

which is also known as customer Oriented Concept, wherethe target customer becomes the focus of all marketing

decisions.

Here will make are product more effective and

reasonable than competitors to satisfy our customers

needs.

The Marketing concepts consider four factors:

Target Customers Integrated Approach Customer Satisfaction Emphasis And Profits


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SWOT Analysis

Strengths

Offering Best services Strong Financial position Able to create high quality product at reasonable

price

Innovative product


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Weaknesses

New entrant in market. Competition with various top competitors Not well known to customers Starting with less outlets

Opportunities

Have a Great Opportunity in New developing areas. Expanding business across the India. It is no copy of any of its competitors so reputation willbe gain in the market

Threats

High Competition in Indian Market Rapidly change in price of raw material. Threats from new entrants. Threats from plenty other options available to

consumers.


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STDP

SegmentationDividing the market into different group

of similar preference

Geographical: Urban and semi urbanarea

Demographic: Middle & high incomegroup, youth

Psychographic: Teenager boys Behavioral: Considered all, as prices are flexible not high and

not much lower also quality is good.

Targeting

Targeting is basically derived from segmentation. It

selects the segment that is most profitable, useful

and beneficial to market.

Product specialization: - one product one market.

Target Market for Crush is teenager boys.


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Differentiation

Designing product different from

competitors.

It is an act of designing a set of

meaningful differences to distinguish

company offering from competitors

offerings.

Ways of Differentiations

Features:- First face wash for teenage boys in India Leman extracts Grape water Vitamin B3 Act as cleanser also Dermatologist tested Oil-free Refreshing scent Refreshes without over-drying Non-comedogenic (won't clog pores)

Performance


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Positioning

It is the act of designing the company offerings and identity

that will create a planned image so that they will occupy

meaningful and distinct competitive position in the target

customers mind. Simple clear statement of why target

market should buy the product.

Tag Line: - Its our right


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Marketing Mix

Product

Intensive sun makes skin produce dark dead cells. On top,

exposure to pollution and dirt makes skin darker.

The 1st face wash for teenage boys that remove impurities,

pollutants and dark cells for an intensive fairness action.

Immediate deep cleansing:

Its formula, enriched with anti-oxidant grape water, eliminates

impurities & pollutants.

Marketing

Mix

Product

Price

Place

Promotion


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Intensive dead cell removal:

Enriched with brightening lemon extracts and gentle micro-

polishing beads, pit removes dark dead cells and visibly brightens

skin

Format available: 100 ml, 50 ml

FACE WASH TRAITS

Applied For Blemishes, Fairness, Marks & Spots

Skin Type All Skin Types

Composition Vitamin B3

Additional Traits 10X Whitening, Whitanat Vita Complex

Result

-Deep cleanses impurities and pollutants.

-Helps eliminate dark dead cells.

-Refreshing brightening action.

Price

-50 ml Rs.95

-100 ml Rs.149


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Place

Crush will launch in around 40 major cities across India. Goods which are unsold are taken back by the company and

are given away in charity if in consumable condition or else

destroyed.

Promotion

Crush will launch by media such as TV, print, web,hoardings, news papers, etc.


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Product life cycle

Crush

Stage: Introduction Stage

Marketing Strategies will be use for Crush

A Firm will have to set aside funds for research anddevelopment.

Adopt premium pricing strategy where competitive brandsdo not exist.

Focus more on Promotion and Advertisements.


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Crush Final Project

Documents

Transcript of Crush Final Project