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Features of Crush face wash
First face wash for teenage boys in India Leman extracts Grape water Vitamin B3 Act as cleanser also Dermatologist tested Oil-free Refreshing scent Refreshes without over-drying Non-comedogenic (won't clog pores)
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How to use?
1.Apply
Apply
on wetfaceApply
2.Massage
Gently massage in
with fingertipsavoiding the eye
contour
Massage3 RINSE
Gently
massage in
with
fingertipsavoiding the
eye contour.
Rinse
4 TIPS
Suitable for
daily usage.
Tips
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Market Analysis
The face wash market is dominated by
Japanese companies. German, Swedish,Korean & American companies are also
there in the market.
They are-
NIVEA GARNIER Neutrogena Vaseline OXY Deep Wash Clean and clear
These companies sold face wash and other products but no
company above mentioned selling face wash for teenage
boys. So thats why we are launching the face wash for
teenage boys.
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Market Concept followed by Crush
Crush is going to follow the Marketing Concept
which is also known as customer Oriented Concept, wherethe target customer becomes the focus of all marketing
decisions.
Here will make are product more effective and
reasonable than competitors to satisfy our customers
needs.
The Marketing concepts consider four factors:
Target Customers Integrated Approach Customer Satisfaction Emphasis And Profits
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SWOT Analysis
Strengths
Offering Best services Strong Financial position Able to create high quality product at reasonable
price
Innovative product
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Weaknesses
New entrant in market. Competition with various top competitors Not well known to customers Starting with less outlets
Opportunities
Have a Great Opportunity in New developing areas. Expanding business across the India. It is no copy of any of its competitors so reputation willbe gain in the market
Threats
High Competition in Indian Market Rapidly change in price of raw material. Threats from new entrants. Threats from plenty other options available to
consumers.
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STDP
SegmentationDividing the market into different group
of similar preference
Geographical: Urban and semi urbanarea
Demographic: Middle & high incomegroup, youth
Psychographic: Teenager boys Behavioral: Considered all, as prices are flexible not high and
not much lower also quality is good.
Targeting
Targeting is basically derived from segmentation. It
selects the segment that is most profitable, useful
and beneficial to market.
Product specialization: - one product one market.
Target Market for Crush is teenager boys.
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Differentiation
Designing product different from
competitors.
It is an act of designing a set of
meaningful differences to distinguish
company offering from competitors
offerings.
Ways of Differentiations
Features:- First face wash for teenage boys in India Leman extracts Grape water Vitamin B3 Act as cleanser also Dermatologist tested Oil-free Refreshing scent Refreshes without over-drying Non-comedogenic (won't clog pores)
Performance
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Positioning
It is the act of designing the company offerings and identity
that will create a planned image so that they will occupy
meaningful and distinct competitive position in the target
customers mind. Simple clear statement of why target
market should buy the product.
Tag Line: - Its our right
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Marketing Mix
Product
Intensive sun makes skin produce dark dead cells. On top,
exposure to pollution and dirt makes skin darker.
The 1st face wash for teenage boys that remove impurities,
pollutants and dark cells for an intensive fairness action.
Immediate deep cleansing:
Its formula, enriched with anti-oxidant grape water, eliminates
impurities & pollutants.
Marketing
Mix
Product
Price
Place
Promotion
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Intensive dead cell removal:
Enriched with brightening lemon extracts and gentle micro-
polishing beads, pit removes dark dead cells and visibly brightens
skin
Format available: 100 ml, 50 ml
FACE WASH TRAITS
Applied For Blemishes, Fairness, Marks & Spots
Skin Type All Skin Types
Composition Vitamin B3
Additional Traits 10X Whitening, Whitanat Vita Complex
Result
-Deep cleanses impurities and pollutants.
-Helps eliminate dark dead cells.
-Refreshing brightening action.
Price
-50 ml Rs.95
-100 ml Rs.149
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Place
Crush will launch in around 40 major cities across India. Goods which are unsold are taken back by the company and
are given away in charity if in consumable condition or else
destroyed.
Promotion
Crush will launch by media such as TV, print, web,hoardings, news papers, etc.
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Product life cycle
Crush
Stage: Introduction Stage
Marketing Strategies will be use for Crush
A Firm will have to set aside funds for research anddevelopment.
Adopt premium pricing strategy where competitive brandsdo not exist.
Focus more on Promotion and Advertisements.
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