Crowdstorm Book Overview (Complete)
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Transcript of Crowdstorm Book Overview (Complete)
![Page 1: Crowdstorm Book Overview (Complete)](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f1a22b4c905aa348b4cc6/html5/thumbnails/1.jpg)
MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS @SHAUNABE HTTP://SLIDESHA.RE/XOYZCP
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CROWDS CAN DELIVER GREATNESS�LIKE THIS
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AND THIS
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AND THIS
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AND THIS
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AND THIS
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IT DOESN’T �HAVE �TO END�THIS WAY
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HOW DO WE MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS?
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SOME CONTEXT
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WHY DO WE ORGANIZE �THE WAY THAT WE DO?
Ronald Coase “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago
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2003!
2001!
2001!
2000!1991!
2000!
2004!
1999!
2005!
1996!
1995!
(MORE THAN) A DECADE OF DISRUPTIONS CREATED BY ONLINE CROWDS
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Labo
r
Capita
l
Assets
Influ
ence
Data
ONLINE CROWDS AS THE GATEWAY TO CRITICAL RESOURCES
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TEAMING UP TO GET BETTER IDEAS�THE BIRTH OF BRAINSTORMING�
Alex F. Osborn (the O in BBDO) “when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago
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BRAINSTORMING �+�LOW �TRANSACTION�COSTS�= �CROWDSTORMING
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< You Are Here
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ASK THE RIGHT QUESTION
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HOW CAN YOU IMPACT THE ORGANIZATION?�BUSINESS MODEL CANVAS CAN HELP
1
2
4
3
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CLEAR CHALLENGES�CLEAR EVALUATION CRITERIA
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A GREAT STORY �ABOUT THE FUTURE
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MOTIVATE
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TEN THOUSAND PEOPLE A YEAR �SEEK OUT FAME + FORTUNE
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MORE THAN A JOB�EXPERIENCE + GOOD
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CAN YOU DELIVER �ON YOUR PROMISES?
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THE RIGHT MIX OF INCENTIVES�FOR YOUR CROWDSTORM PARTICIPANTS
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BUILD THE COALITION
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WHO CAN HELP YOU�INCENTIVISE, RECRUIT, ORGANIZE, PRODUCE
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RECRUIT THE BEST
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THE PARTICIPANT JOURNEY �FROM AWARENESS TO ADVOCACY
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1st 2nd 3rd 5th Balloons Found 10 9 8 8
Motivation Money x x x Good x x x Meaning x x x x
Coalition Team size 5 8 1 10 Network size 5,000 1,000 50,000* 80,000** Existing network? no no yes yes
Source: DARPA network challenge report + team data
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< Before we do this, lets talk patterns
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CROWDSTORM�PATTERNS
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FIND IDEAS�FIND + EVALUATE IDEAS
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COMPLEX PRODUCT�SIMPLE CROWDSTORM PATTERN
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SIMPLE PRODUCTS (OFTEN)�COMPLEX CROWDSTORM PATTERN
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ENCOURAGE PRODUCTIVE BEHAVIORS
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WHY DO WE ORGANIZE �THE WAY THAT WE DO?
Elinor Ostrom “Complexity is not the same as chaos” About 3 years ago
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TO EFFECTIVELY ORGANIZE, WE NEED� ��MONITORING, ��SUPPORT, ADVOCACY, ��VALUE EXCHANGE [OR FAIR INCENTIVES]��SANCTIONS,��COLLECTIVE CHOICE��MEMBERSHIP, NESTING� Source: Adapted from Elinor Ostrom’s collective action design principles
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Source: Getsatisfaction.com
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UNDERSTAND CONTRIBUTIONS
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MORE ACTIVITY OR�MORE VALUABLE ACTIVITY
Aaron Swartz “…insiders account for the vast majority of edits. But it’s the outsiders who provide nearly all of the content.” About 6 years ago
Commenting on his analysis of who creates Wikipedia.
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FROM COUNTING ACTIONS�TO EVALUATING INFLUENCE
Sources: klout.com, quirky.com
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MONITORING TOOLS TO �KEEP UP WITH MASSIVE TEAMS
Source: Wikipedia Foundation 2011 Summer Research
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SELECT�THE BEST
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EXPERTS HAVE DEMONSTRATED SUCCESS�HOW DO THEY SCALE?
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LET THE CROWD HELP�TO FILTER THE MOST PROMISING
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WHO SHOULD VOTE?
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HOW TO ORGANIZE�A DECISION-MAKING PROCESS
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HYBRID MODELS�CROWD FILTER + EXPERT SELECTORS
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CHOOSE THE �RIGHT SPACE �
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SIMPLE SEARCH COMPLEX COLLABORATION
!Monitor!Support!
!Monitor!Support!
Advocacy!Sanctions!
Collective Choice!Value Exchange!
Membership!
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Gotchas >
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GOTCHAS
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TRAPPED BY �THE CASTLE
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FEAR OF�IP
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JOURNEY TO TRUST�
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WE CAN REDUCE �BRAND RISKS, TOO
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SAVE IDEAS FROM�NOT INVENTED �HERE
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Almost done >
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MAKE IT SAFE SAFER TO FIND GREAT IDEAS WITH CROWDS @SHAUNABE HTTP://SLIDESHA.RE/XOYZCP