Crowd banking at Luzerner Kantonalbank

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  1. 1. Mission possible: Structural change in Swiss banking Crowd banking at Luzerner Kantonalbank Stefan Lthy
  2. 2. Strategy 2016 - 2020
  3. 3. We are the bank of first choice - this vision defines the objectives and scope of the strategy 08.06.2017 3
  4. 4. Why is LUKB addressing the crowd issue? Lighthouse projects in the 2020@LUKB digitalisation strategy: perception as innovative and cutting-edge retail bank in German-speaking Switzerland Addressing new and unknown factors Lab effect Combination of innovation and investment expertise Protection against substitution and basis for future earnings potential Crowd funding Supporting | Donating | Lending | Investing Crowd voting Crowd funding Investing 08.06.2017 4
  5. 5. Crowd voting
  6. 6. Idea of digitalising investment business not new at LUKB 08.06.2017 6 2000 2008 2010 2011 2012 2013 2014 2015 2016 2017 Pillar 1 Online trading Pillar 2 Investment community Pillar 3 Crowd funds LUKB bank for investments 2.0 Introduction of investment expert system, also for non-clients on the internet (INA Web): clients can do it themselves Asset Management Specialist develops model for electronic bank for investments: digital interaction bank client Start of strategy review 2016-2020 Rising demand for digital interaction (bank & client) Rising demand for information on behaviour pattern of the clients (bank) Financial crisis: confidence in finance industry once again shaken: clients want to judge for themselves c5 c6
  7. 7. Folie 6 c5 see previous comment corene.sullivan; 04.06.2017 c6 please review corene.sullivan; 04.06.2017
  8. 8. LUKB stakeholders and objectives Community Voters Investors LUKB clients Voters must be part of the registered community Investors have possibility to only invest in the fund and do not have to be part of the community or voters All groups are open to both LUKB clients and non-clients Overview of stakeholders o develop and successfully, sustainably operate the first real crowd voting platform, including possibility to invest (fund) in Switzerland o become market leader in Switzerland o as the first provider in Switzerland, create a digitalisation lighthouse vis-- vis clients, employees and the public o after one year: 200 crowders and 50 regular voters. fund volume > CHF 20 m (within 5 years) LUKB objectives 08.06.2017 7
  9. 9. Isaac, the favoured one women in the minority 08.06.2017 8
  10. 10. Crowd beats professionals good fund performance 08.06.2017 9
  11. 11. Crowd funding
  12. 12. Facts & figures since launch of platform 64 projects rate of success 77.8 % around CHF 1/2 m has been funded around 2,500 backers (funders) around 40 projects in the pipeline age of starters: 43 funding amount at CHF 200 per funder project duration 62 days project target is currently CHF 10,592 number of funders per project: 53 target attainment per project: 117% 08.06.2017 11
  13. 13. Broadening reach by means of collaboration (primary focus: cantonal banks) 20.06.2016 13.02.2017 15.05.2017 08.06.2017 12
  14. 14. Conclusion Lighthouses dont go running all over looking for boats to save; they just stand there shining. Anne Lamott
  15. 15. 160 years of tradition meet fintech Challenges: Existing structures Risk assessments Authorisation process Speed (time to market) Success factors: Visionary drivers, intellectual fathers and persons responsible Working to persuade public and repetitive communication Letting go of the old and welcoming the new (out of the box) Embedding in strategy Rapid implementation in comparison to other projects Successful positioning (media, demand) of platforms Strong learning curve and building of expertise in various areas 08.06.2017 14