CRM System to Profile your target market
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Transcript of CRM System to Profile your target market
L o n d o n . N e w D e l h i . S i n g a p o r e . K u a l a L u m p u r
Version 1.0
2 2 n d A p r i l 2 0 1 4
Retail Profiling
Management System
Fully Automated process with workflow
Android Mobile Application for Field Sales
Online Productivity Monitoring Dashboards
Online Ad-hoc Business Analytics
Online Canned Reports for business decisions
Sales & Marketing – Retail Profiling Solution
Quick Introduction
On line and Mobile application to profile Retail Partners.
• Sales Team captures profile data & photos using Mobile application
and uploads to server.
• Backend operator validates profiling data using photos captured.
• Administrator is able view progress of complete profiling process.
OEM, Distributors having on ground sales team.
What is Retail Profiling Management System?
How does it work?
Who can use it?
What is end result? Authentic, real time data consolidated & converted to
business analytics
Target Market Analysis Potential Partner Identification Competition Analysis
Quick Introduction
Features Benefits to Customer
Real time data from field with GPS & Photo Data Authenticity
Data Validation Process Cleaner Data
Dashboards Tighter Program Monitoring & Control
Data Analytics
Better planning, decisions and resource alignment by
Target Market Analysis
Potential Partner Identification
Competition Analysis
Plotting of Stores on Map Identification of Geographical Spread & Clusters
Resource Visit Route Map Potential route optimization
First 50 user subscription Free Minimal cost
How does it work?
Sign up
Profile Store
(New / Existing) Setup System
(FOS Users,
MIS User,
Targets, Stores)
Validate Store
Profile using
Uploaded
Photos
Admin Field Executive MIS
Receive Email
Receive Email for
login credentials &
next step
Download &
Install Android
Mobile
Application Login
Send Email to
FOS
Monitor
Dashboards on
Profiling
progress
View Map
Reports for
Store /
Resource visits
View Route Map
Report for
Resource visit
on a day
System Setup
Activities
Ongoing
Activities
Notifications
Stakeholders & Users of System
Who? Responsibilities
Denave Software Solution Provider, responsible for
• Hosting
• Maintenance of portal and mobile application
Client Company / Service Administrator
(You or Your team member)
Main stakeholder (user) of system from client company. Responsible
for
• Company Registration, Setting up team, profiling targets
• Monitor progress of operations (profiling)
• Profile data analysis
Field Executives / FOS
(Your Team members)
Mobile Application Users, who visit retail outlets and fill their profile
data and photos
Backend Operator / MIS
(Your Team members)
User, responsible for validating profiled data and updating profile as
Valid / Invalid
System Preview
Few screen shots of system are shown in next slides…
Store geo-location mapped
Operation Dashboard
Customizable Skin & Themes Operation Dashboard for tracking
Data Analytics – Count of Stores of Various Store sizes in different cities
> Endless Possibilities of Data Analytics, textual and graphical representations
FAQ
How can I get this executed? I don’t have required skilled manpower?
• Denave has 15 years of executing sales enablement programs worldwide and we can help you execute entire program end-2-end.
I am in USA and want to get this executed for Asia-pacific region.
• Denave is global service provider with offices in India, Singapore, London and Kuala Lumpur. We can help execute this program in India, Europe, Asia-pacific regions.
I am not technical and am not sure if I can setup this myself.
• We have built the system with User’s business needs and have tried to keep it simple, so that you yourself can setup and execute. However, we will be glad to hear your problems and resolve.
My conceptualization of target market analysis requires only tele-calling. Can I still use this system?
• Of-course yes, however, certain part of the system like Map reports, route reports will not be applicable for you.
I want to customize profiling parameters.
• We can customize profiling parameters based on your needs for your account. Pl. send us details on changes required.
What is next step?
• On Login page (http://crm.denave.com/RPMS), Click on “Sign up for
free” and follow the registration process.
• System will guide you to do next steps.
In case you need further help, Pl. send your query to [email protected].
Include below information in your email
– Your Name
– Your Company Name
– Your Designation
– Your Contact No.
– Preferable date & time to contact
– Your query description