CRM for Target Market Profiling & Identification

13
London. New Delhi. Singapore. Kuala Lumpur

description

Document provides overview of Retail Profiling Management System developed by Denave. This software combines following features to help clients identify their target markets and partners with help of technology. > Mobile Application for sales force > Operation dashboard for tracking progress > Data Analytics to analyse data captured in pivot tables, charts etc.

Transcript of CRM for Target Market Profiling & Identification

Page 1: CRM for Target Market Profiling & Identification

L o n d o n . N e w D e l h i . S i n g a p o r e . K u a l a L u m p u r

Page 2: CRM for Target Market Profiling & Identification

Version 1.0

2 2 n d A p r i l 2 0 1 4

Retail Profiling

Management System

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Fully Automated process with workflow

Android Mobile Application for Field Sales

Online Productivity Monitoring Dashboards

Online Ad-hoc Business Analytics

Online Canned Reports for business decisions

Sales & Marketing – Retail Profiling Solution

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Quick Introduction

On line and Mobile application to profile Retail Partners.

• Sales Team captures profile data & photos using Mobile application

and uploads to server.

• Backend operator validates profiling data using photos captured.

• Administrator is able view progress of complete profiling process.

OEM, Distributors having on ground sales team.

What is Retail Profiling Management System?

How does it work?

Who can use it?

What is end result? Authentic, real time data consolidated & converted to

business analytics

Target Market Analysis Potential Partner Identification Competition Analysis

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Quick Introduction

Features Benefits to Customer

Real time data from field with GPS & Photo Data Authenticity

Data Validation Process Cleaner Data

Dashboards Tighter Program Monitoring & Control

Data Analytics Better planning, decisions and resource alignment by

Target Market Analysis

Potential Partner Identification

Competition Analysis

Plotting of Stores on Map Identification of Geographical Spread & Clusters

Resource Visit Route Map Potential route optimization

First 50 user subscription Free Minimal cost

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How does it work?

Sign up

Profile Store

(New / Existing) Setup System

(FOS Users,

MIS User,

Targets, Stores)

Validate Store

Profile using

Uploaded

Photos

Admin Field Executive MIS

Receive Email

Receive Email for

login credentials &

next step

Download &

Install Android

Mobile

Application Login

Send Email to

FOS

Monitor

Dashboards on

Profiling

progress

View Map

Reports for

Store /

Resource visits

View Route Map

Report for

Resource visit

on a day

System Setup

Activities

Ongoing

Activities

Notifications

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Stakeholders & Users of System

Who? Responsibilities

Denave Software Solution Provider, responsible for

• Hosting

• Maintenance of portal and mobile application

Client Company / Service Administrator

(You or Your team member)

Main stakeholder (user) of system from client company. Responsible

for

• Company Registration, Setting up team, profiling targets

• Monitor progress of operations (profiling)

• Profile data analysis

Field Executives / FOS

(Your Team members)

Mobile Application Users, who visit retail outlets and fill their profile

data and photos

Backend Operator / MIS

(Your Team members)

User, responsible for validating profiled data and updating profile as

Valid / Invalid

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What should you do next?

• On Login page (http://crm.denave.com/RPMS),

Click on “Sign up for free” and follow the

process.

• System will guide you to do next steps.

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Still need help?

In case you need further help, Pl. send your query to [email protected].

Including below information in your email

– Your Name

– Your Company Name

– Your Designation

– Your Contact No.

– Preferable date & time to contact

– Your query description

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System Preview

Few screen shots of system are shown in next slides…

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Store geo-location mapped

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Operation Dashboard

Customizable Skin & Themes Operation Dashboard for tracking

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Data Analytics – Count of Stores of Various Store sizes in different cities

> Endless Possibilities of Data Analytics, textual and graphical representations