Using analytics data for real-time personalization and crm profiling
CRM for Target Market Profiling & Identification
-
Upload
denave-india-pvt-ltd -
Category
Retail
-
view
107 -
download
1
description
Transcript of CRM for Target Market Profiling & Identification
L o n d o n . N e w D e l h i . S i n g a p o r e . K u a l a L u m p u r
Version 1.0
2 2 n d A p r i l 2 0 1 4
Retail Profiling
Management System
Fully Automated process with workflow
Android Mobile Application for Field Sales
Online Productivity Monitoring Dashboards
Online Ad-hoc Business Analytics
Online Canned Reports for business decisions
Sales & Marketing – Retail Profiling Solution
Quick Introduction
On line and Mobile application to profile Retail Partners.
• Sales Team captures profile data & photos using Mobile application
and uploads to server.
• Backend operator validates profiling data using photos captured.
• Administrator is able view progress of complete profiling process.
OEM, Distributors having on ground sales team.
What is Retail Profiling Management System?
How does it work?
Who can use it?
What is end result? Authentic, real time data consolidated & converted to
business analytics
Target Market Analysis Potential Partner Identification Competition Analysis
Quick Introduction
Features Benefits to Customer
Real time data from field with GPS & Photo Data Authenticity
Data Validation Process Cleaner Data
Dashboards Tighter Program Monitoring & Control
Data Analytics Better planning, decisions and resource alignment by
Target Market Analysis
Potential Partner Identification
Competition Analysis
Plotting of Stores on Map Identification of Geographical Spread & Clusters
Resource Visit Route Map Potential route optimization
First 50 user subscription Free Minimal cost
How does it work?
Sign up
Profile Store
(New / Existing) Setup System
(FOS Users,
MIS User,
Targets, Stores)
Validate Store
Profile using
Uploaded
Photos
Admin Field Executive MIS
Receive Email
Receive Email for
login credentials &
next step
Download &
Install Android
Mobile
Application Login
Send Email to
FOS
Monitor
Dashboards on
Profiling
progress
View Map
Reports for
Store /
Resource visits
View Route Map
Report for
Resource visit
on a day
System Setup
Activities
Ongoing
Activities
Notifications
Stakeholders & Users of System
Who? Responsibilities
Denave Software Solution Provider, responsible for
• Hosting
• Maintenance of portal and mobile application
Client Company / Service Administrator
(You or Your team member)
Main stakeholder (user) of system from client company. Responsible
for
• Company Registration, Setting up team, profiling targets
• Monitor progress of operations (profiling)
• Profile data analysis
Field Executives / FOS
(Your Team members)
Mobile Application Users, who visit retail outlets and fill their profile
data and photos
Backend Operator / MIS
(Your Team members)
User, responsible for validating profiled data and updating profile as
Valid / Invalid
What should you do next?
• On Login page (http://crm.denave.com/RPMS),
Click on “Sign up for free” and follow the
process.
• System will guide you to do next steps.
Still need help?
In case you need further help, Pl. send your query to [email protected].
Including below information in your email
– Your Name
– Your Company Name
– Your Designation
– Your Contact No.
– Preferable date & time to contact
– Your query description
System Preview
Few screen shots of system are shown in next slides…
Store geo-location mapped
Operation Dashboard
Customizable Skin & Themes Operation Dashboard for tracking
Data Analytics – Count of Stores of Various Store sizes in different cities
> Endless Possibilities of Data Analytics, textual and graphical representations