A C U T T I N G - E D G E M O V E M E N T C O M M I T T E D T O L A U N C H I N G T H E S U C C E S S A N D G R O W T H O F E M E R G I N G FA S H I O N B R A N D S , C R E S C A L A

B R I N G S A N E W A P P R O A C H T O B R A N D M A N A G E M E N T. F R O M I N C E P T I O N T O R E TA I L , T H R O U G H A V E RY F O C U S E D M AT R I X , W E M A K E

FA S H I O N B R A N D S E X C I T I N G A N D S E L L A B L E .

CRESCALA FASHION DEVELOPMENT hosts an ever-expanding, international network of fashion innovators, decision makers, dreamers, and achievers. Jodi Sandman, Founder & CEO of Crescala Fashion Development, started the Crescala movement to make dreams come alive, by helping new designers to succeed in the very competitive fashion market. Crescala is home to fashion innovation, that is unprecedented anywhere else in the market.

Since inception, our team of merchandisers, sales, and marketing professionals have been dedicated to initiating the growth of emerging fashion brands. Crescala sustains the newest, most inventive, and cutting-edge design that fulfill “missed niches” in today’s over saturated market.

WHAT WE D O

We foster a diverse selection of the finest emerging fashion pioneers, ranging from collections of ready-to-wear, activewear, accessories, and evening wear. Our designers strive for refined craftsmanship, unique design aesthetic, and constant perseverance.

“ W E A R E P R E D I C AT E D O N E M E R G I N G D E S I G N , A N D W I L L D O W H AT E V E R I T TA K E S T O M A K E O U R F L E E T O F E M E R G I N G D E S I G N E R S A S U C C E S S . ”

JODI SANDMAN, FOUNDER , CRESCAL A

M E R C H A N D I S I N G During collection development, the Crescala team works collaboratively with designers through merchandising sessions, to ensure each collection reflects the brand ethos, fulfills an unsatisfied niche, and most importantly, is sellable. Crescala pays close attention to detail, and sources unique high quality textiles as the pillars of the Crescala collection refinement process. Our team painstakingly supports the designers with fit and finish detail to ensure the highest standards for all of their collections.

M A R K E T I N GWe dedicate time and research to thoroughly understand each designers’ target customer. By extensively studying the regional aesthetic needs, and the boutiques within those regions, we are able to directly connect with the consumer and create successful collections. Through selling events, trunk shows, contests, and other creative marketing initiatives, we believe in supporting our designers AND retailers, with the retail selling of our brands.

B R A N D I N GCrescala constructs and articulates brand DNA, allowing our collections to satisfy current missed niches in the fashion arena. The company’s senior management’s knowledge of the vast industry allows them to craft brands which are set apart from the competition.

Q U A L I T Y Our Designers collections are focused on impeccable fit. Each piece Crescala designers produce is fit on perfectly specked fit models, and endures frequent and thorough fit sessions throughout the development process. Each style endures thorough examination of seams, linings, and finished, to ensure the highest possible standards. WE ACKNOWLEDGE FIT AND FINISH ARE KEY TO SALES SUCCESS!!!

THE CRESCAL A PALET TE

we create and actualize op-portunities that build recog-nized, respected brands.

F E E D B A C K Crescala implores retailers to offer honest feedback and assessments of their brands. Buyers and retailers offering open dialogue is hugely important to the curation of Crescala’s fleet.

The entire network dedicates time and effort to analyzing evaluations and hearing our retail partners’ input, regarding size, fit, style, and aesthetic. In doing so, Crescala continues its successful brand growth from season to season.

We believe in the selling potential of our designers; but we also understand how difficult it is for our retailers to bring in NEW designers. To defer the store’s risk, we have CRAFTED

“The Crescala Initiative,” an event and consignment package structure that we offer retailers, seasonally. The initiative tests the sell-through potential of our designers, and entices new retail stores to join our movement. This initiative has accomplished successful sales, and

offered exciting NEW stockist opportunities for Crescala’s coveted designers.

For more information, please visit http://www.crescala.com/or contact sales: sales@crescala.com

Tel: (646) 912 - 9292

S A L E SSince the launch in 2011, Crescala has developed a reputation amongst many boutiques and major retailers across the world, as a pioneer for a wide range of designers. Crescala values new relationships, while continuously working to sustain current relationships. The company’s strategic selling tactics contribute to our designer’s increasing sales from season to season. Several stores come to CRESCALA for the newest, most innovative brands.

THE CRESCAL A INITIATIVE

TO BUYERS AND RETAIL STORES: Through strategic selling, Crescala makes the buying process a seamless one. After extensive research, we pair each designer with the stores we deem appropriate. We understand market can be a hectic time. Our selling process allows you to spend valuable time viewing designers that will actually have a place in your store.

“The Crescala team helped to bring my vision into clear focus, and to bring on leading indus-try retailers that are a funnel to those customers that appreciate my vision.” LINDSEY CARTER , FOUNDER , TROUBAD OUR

“We have been working with CRESCALA since their launch, four years ago. we have had amazing emerging designer events, and have built a strong business with several of their designers. They have an incredible eye for talent, and have even taken on some designers that we have sent to them. I love that they listen to our feedback and make adjustments to suit the needs of the retailer. We also love their flexibility and proactive approach to business.” L ASHEA GREEN, BUYER FOR SAKS JANDEL, CHEVY CHASE, MD

“Crescala has been our partner since we launched the brand and we can credit our early success to the dynamic partnership we enjoy with the Crescala team. Their knowledge and insight into the wholesale process are invaluable to our business.”DENISE LEE, CEO & FOUNDER , AL AL A

“Working with Crescala has not only given the brand a more clear identity and focus, but has truly launched STACI SNIDER into the American market.” STACI SNIDER , FOUNDER ,STACI SNIDER

“When we met the folks at CRESCALA, we were on a quest for new and exciting brands, and truly wanted to infuse newness and excitement into our store assortment. IT WORKED, and our new group of designers have made all of the difference in our bottom line. We feel grateful to work with CRESCALA and their incredible fleet of talent.” BETH HARR , PROPRIETOR , ENC OUNTER , SAR ATO GA SPRINGS, NY

“Crescala Fashion Development played an important part of our company from day one. The level of their professionalism, dedication, and great knowledge in the fashion field has helped our company to grow rapidly. We are grateful to have met Crescala and to be working alongside such passionate and dedicated individuals.” KHANH NGUYEN, FOUNDER & CREATIVE DIRECTOR , NHA KHANH

“We have worked with CRESCALA FASHION DEVELOPMENT since they launched and have seen their brands grow and flourish. Their ability to cater to small boutiques and ensure that they listen to our needs, has enabled us to try some amazing new brands. We highly recommend that small boutiques work with them.” LOUISE STOWE, PROPRIETOR OF FLEUR B OU TIQUE, R ALEIGH, NORTH CAROLINA

“Since our stores inception, CRESCALA FASHION DEVELOPMENT and I have worked closely to-gether to curate an interesting and innovative mix of designers for my store. OKC has many retail stores, and customers tell us that our unique mix is what sets us apart. CRESCALA is supportive of us, and reacts to our sales, feedback and requests swiftly, and has been committed to our business from the start. We highly recommend stores pick-ing up newness from CRESCALA.” DANIELLE KEO GH, PROPRIETOR , LIBERTE, OKL AHOMA CIT Y, OK

"We were thrilled to find one of our most exciting brands, ALALA at CRESCALA. The team has worked with us closely, to help us to grow our business with ALALA by listening to our needs; and coming up with innovative ways of deferring our risks. Their attention to the needs of the retailer has truly helped us to craft a successful business with ALALA. We can’t wait to see what new active-wear brand they launch next.“CAROLINE GO GOL AK, FOUNDER ,CARB ON 38, NY,NY

“RETAILERS AND OUR DESIGNERS, AT TEST TO OUR VALUE. . .”

M A K I N G A D I F F E R E N C E

I M P E C C A B L E F I T

W E A R E N O W

S T Y L E I S E T E R N A LR O A D L E S S T R AV E L E D

L I V E Y O U R D R E A M

M A K I N G D R E A M S H A P P E N

R e s p e c t t h e H u s t l e

M A D E I N N Y C

R E S P E C T T H E H U S T L ES TA R T T O F I N I S H

C R E AT I N G T H E N E WR E S P E C T T H E R A C K FA S H I O N I N N O VAT O R S

WE ENC OUR AGE YOU TO TAKE THE UNC ONVENTIONAL APPROACH TO THIS SEASON’ S MARKET. BEC OME A PART OF SOMETHING NEW, CU T TING-ED GE, DIFFERENT, FORERUNNING, AND MENTORING. NEWNESS SELLS!

HELP MAKE A DIFFERENCE IN YOUNG AMERICAN DESIGN AND TAKE THE TIME TO C OME SEE US AND TO SEE WHAT NEW BR ANDS HAVE TO OFFER .

TO SCHEDULE AN APPOINTMENT AT OUR STUDIO OR TO LEARN MORE AB OU T OUR MOVEMENT

PLEASE CALL US: 646-912-9292 OR EMAIL US: SALES@CRESCAL A.C OM

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