Creative Mobile - NOAH16 London
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CREATIVE MOBILE PAST, PRESENT AND FUTURE Paul Flanagan | Advisor NOAH Conference | November 2016
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Transcript of Creative Mobile - NOAH16 London
CREATIVE MOBILEPAST, PRESENT AND FUTURE
Paul Flanagan | Advisor
NOAH Conference | November 2016
GET YOUR TICKET TODAY!www.noah-conference.com
2-3Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
ABOUT CREATIVE MOBILE
Mobile game developer and publisher
Founded in 2010
Headquartered in Tallinn, Estonia
100 staff
100% self-funded
Google Play Top Developer
PocketGamer.biz Global Top 50 Developer in 2013,2014, 2015
20+ titles published
350+ million players
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MARKET
The global mobile app market will generate $44.8billion in gross revenues in 2016*
82 percent of that will come from mobile games*
High end, multi-player racing games segment
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*Source: Newzoo
DRAG RACING IS THE SIGNATURE TITLE
Launched in April 2011 as a throwaway, casual game
Just kept on going and going
Organic downloads +150K a day foryears
DAU +500K
Top Grossing Rank in the USATOP - 1 Racing
TOP - 13 Overall
+250 million downloads in total
Sequels: 4x4 and Bike Edition
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NITRO NATION ONLINE
Successful sequel to Drag Racing
Released 2 April 2014 on Google Play
Mid-core, racing simulation
80+ licensed car brands
Undergoing a continual and intensiveoptimization program
+30,000,000 installs
120,000 DAU
230,000 daily sessions
High LTV, x4 its predecessor
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FREEMIUM BUSINESS MODEL
User acquisition
Was about featuring and organic downloads via chart position
Now about targeted user acquisition where LTV > CPI
Engagement and retention
Simple to play, tight core game loop
Complexity in car modification and upgrading
Meta game built around collection and progression
Compelling real-time, multi-player PvP gameplay
Team and social mechanics
UGC, viral content and influencers
Monetization
In-app purchases
Advertising via video ads, interstitials, banners and offer walls
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COMPETITIVE EDGE
Experienced, high quality team
Established brand and fan base
80 car brands licenced (Ford, McLaren, BMW etc)
Big Facebook, Instagram, and YouTube presence
Cross sell across the portfolio of games
Strong analytics team to optimise monetisation
advertising
marketing
user acquisition
Live operations capability
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LICENSING IP: FETTY WAP
Grammy nominated musician
Leverages the Nitro Nation series brand recognition, car licenses and 3D assets
Casual title, broader appeal
Celebrity addresses the UA issue
Story driven with very high quality graphics
Won Best Mobile game at DevGAMMHamburg 2015
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THE FUTURE
Continued focus on high-end racing titles
Ambition to be the Supercell of our category
Geographical expansion beyond our strongest marketsin the USA and Europe: China
Japan
Korea
South East Asia
India
Exploring new genres with licenced IP
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CONTACT
Paul Flanagan, Advisor
Creative Mobile OÜParnu mnt 139A11317 Tallinn, Estonia
National registry ID: 11617092EU VAT ID: EE101406176
www.creative-mobile.com
Fb.com/CreativeMobile
@creative_mobile
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Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes management distraction
NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry
Knowledge of and strong relationships with potential buyers’ key decision makers
Proactively finds and unlocks attractive investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions with sizes of several billion euros
24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2 and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to 10Bis and its Shareholders
®
Marco RodzynekManaging Director & Founder
Jan BrandesManaging Director
Justus LumpeManaging Director
The NOAH Advisors Core Banking Team
Nikhil ParmarDirector
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal and its Shareholders
by
84% Ownership
