Twitter: @PeteCripps

Creating ENGAGINGvisuals for SOCIAL MEDIA

@petecripps

82% of marketers feel images are important or very important in social posts

Social Media Examiners 2014 Social Media Industry Report

@petecripps

Why share images?

@petecripps

Image use across social media platformsInstagram. Share in the moment. Google+. Diverse platform and home to many communities. Facebook.Diverse interests but inspiring quotes and cute pictures (yes of cats!) still very popular. Pinterest: evergreen content Tumblr -content hangs around a bit longer and gets shared many times over Twitter now has great in-line images not just short messages but a rich content platform. LinkedIn - image rich and great for video and also presentations.

@petecripps

The download on image sharing 1 billion video views daily on

Facebook

The average female user on Pinterest has 158 pins

49% of Pinterest users use Pinterest instead of browsing catalogues.

Instagram has more than 200 million users.

Most popular Instagram filter: Mayfair

@petecripps

Selfies to the rescue! The estimated median age of a

person that takes a selfie: 23.7

Facebook users share of all selfies shared on social media: 48%

Number of selfies posted to date: 35 million

City with the most selfies on Instagram: Makati, Phillppines

Sydney ranked 171 in the world for selfie users.

Snapchats share of overall selfies shared on social media: 5%

@petecripps

The

IMPACT colour has on social media

@petecripps

http://thelogocompany.net/blog/infographics/psychology-color-logo-design/

@petecripps

How colour effects emotionBLACK:

Qualities:

definite, credible, strength, powerful, precise, professional, direct, accuracy

Best for:

construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen

RED:

Qualities:

hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast

Best for:

food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising

http://thelogocompany.net/logo-color-choices/

@petecripps

How colour effects emotionGREEN:

Qualities:

natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature

Best for:

medicine, science, government, recruitment, ecological-business, tourism, human resources

BLUE:

Qualities:

credibility, calming, clean, focused, medical, professional, judicial, power, business like

Best for:

medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate

@petecripps

How colour effects emotionORANGE:

Qualities:

creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm

Best for:

recruitment, food and drink, entertainment, education, sports, human resources, childcare

YELLOW:

Qualities:

energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive

Best for:

childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce

@petecripps

How colour effects emotionPURPLE:

Qualities:

spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving

Best for:

body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult

BROWN:

Qualities:

earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady

Best for:

construction, animals, mining, veterinary, finance, real estate, ecology

@petecripps

How colour effects emotionWHITE:

Qualities:

clinical, clean, medical, clear, purity, spacious, simple, easy, fresh

Best for:

medical, science, high-tech, dental

@petecripps

People prefer visuals

65% of people are visual learners

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=587201

@petecripps

People prefer visuals

93% When making purchases 93% of people make

decisions based on the visual factorhttps://blog.kissmetrics.com/color-psychology/?wide=1

@petecripps

Visuals dominate social media

0

37.5

75

112.5

150

Twitter imagesFacebook LikesFacebook Comments

Photos on Facebook get 53% more Likes and 104% more comments. Images on Twitter get 150% more retweets.

http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx

@petecripps

The influence of colour

0

25

50

75

100

Brand recognition increases by 80% with colour

@petecripps

The influence of COLOUR

Ads that are in colour get read up to 42% more frequently than the same ads in black and white

http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketinghttp://loyaltysquare.com/impact_of_color.php

@petecripps

85%Colour is the main reason for buying a product

according to 85% of shoppers

The influence of COLOUR

@petecripps

Sharing COLOUR by region

The worlds favourite colour is blue.

40% of people worldwide picked blue.

The second favourite colour varies from country to country.

http://awp.diaart.org/km/surveyresults.html

@petecripps

Americas second favourite colour is green. In Portugal its white.

Sharing COLOUR by region

@petecripps https://www.hotdesign.com/marketing/whats-your-favorite-color/

Sharing COLOUR by AGE

@petecripps

Sharing COLOUR by AGE

@petecripps

Sharing COLOUR by GENDER

@petecripps

COLOUR on Pinterest

2x more re-pins

Reddish orange images get two times

more re-pins than blue ones.

Images with multiple dominant colours get 3.25% more re-pins

than images with one colour.

3.25%

http

://so

cialm

arke

tingw

riting

.com

/sear

ch/so

cial+

med

ia+str

ateg

y/

@petecripps

COLOUR on Instagram

24% more likes

Images with blue as the dominant colour generate 24% more

likes than images that are primarily red.

Images with one dominant colour get 17% more likes than images with multiple dominant colours.

17%

@petecripps

COLOUR on Twitter

http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it

@petecripps

COLOUR on Twitter

@petecripps

COLOUR on Twitter

@petecripps

Credit.http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/ http://loyaltysquare.com/impact_of_color.php http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it https://blog.kissmetrics.com/color-psychology/ http://www.slideshare.net/nbairstow/the-power-of-colour-in-marketing http://awp.diaart.org/km/surveyresults.html https://www.hotdesign.com/marketing/whats-your-favorite-color/ http://www.colour-affects.co.uk/psychological-properties-of-colours http://curalate.com

@petecripps

Guidelines across social platforms

http://findguidelin.es

@petecripps

Understanding Creative

CommonsDont fall foul of copyright

and respect creators ownership

http://youtu.be/S3aZoe5VK-c

@petecripps

What is Creative Commons?Creative Commons licences balance all rights reserved with levels of permissions:

copied

distributed

edited

remixed and built upon

all within the boundaries of copyright law http://creativecommons.org

@petecripps

Attribution CC BY

This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit the creator for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.

@petecripps

Attribution-NoDerivs CC BY-ND

This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to the creator.

@petecripps

Attribution-NonCommercial-ShareAlike CC BY-NC-SA

This license lets others remix, tweak, and build upon the creators work non-commercially, as long as they credit them and license any new creations under the identical terms.

@petecripps

Attribution-ShareAlike CC BY-SAThis license lets others remix, tweak, and build upon the original work even for commercial purposes, as long as they credit them and license any new creations under the identical terms. This license is often compared to copyleft free and open source software licenses. All new works based on the original will carry the same license, so any derivatives will also allow commercial use.

@petecripps

Attribution-NonCommercial CC BY-NCThis license lets others remix, tweak, and build upon the original work non-commercially, and although the new works must also acknowledge the original creator and be non-commercial, they dont have to license their derivative works on the same terms.

@petecripps

Attribution-NonCommercial-NoDerivs CC BY-NC-ND

This license is the most restrictive of the CC six main licenses, only allowing others to download original works and share them with others as long as they credit the creator, but they cant change them in any way or use them commercially.

@petecripps

Where can I find images to use?

Dreamstim

e

Flikr Food

ies Feed

Fotolia

Free Digita

l Photos

Free Imag

es

Free Photo

Station

Free Photo

s Bank

Free Pixel

s

Free Stock

Photos

FreeFoto

FreeStockI

mages.net

Getty Imag

es

Gratisogra

phy

ilovefreePh

oto

Image Blo

wout

iStockPho

to

Kavewall

Little Visu

als

Magdelein

e

MorgueFil

e

Openphoto

PD Photo

Photo Rack

Photogen

Photopin

Picjumbo

Pixabay

RGB Stoc

k

Shuttersto

ck

Stock Xchn

g

Stockvault

The Pattern

Library

TurboPhoto

Unsplash

VeerVisip

ixYotop

hoto

@petecripps http://www.stockvault.net

@petecripps

I want you to share this

http://bit.ly/socialvis

@petecripps

IMAGE HACKSfor creating engaging social content

image by @petecripps

@petecripps

Let apps help you take great photographs.

Rule of thirds

Exposure adjustments

Tight cropping

Good lighting

Consistency in brand

Colour

Typography

Imagery

Layout/design

@petecripps

Use online image creation apps and websites to do the

HEAVY LIFTING

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

Go mobile for the ultimate

HACK on engaging content

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

@petecripps

MEASUREyour performance

@petecripps

@petecripps

@petecrippsand reimagine

REITERATE

70% of the content should be low risk, bread and butter marketing 20% should innovate o what works 10% should be high risk ideas that will betomorrow's70% or 20%

@petecripps

Know your audience

Colour is important

You dont need to be a designer

(but it helps to know one)

Create visuals on the fly

Track your performance,

re-iterate and re-imagine.

Twitter: @petecripps LinkedIn: au.linkedin.com/in/petecripps/

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/.

Icons were made by Freepik from www.flaticon.com and are licensed by Creative Commons BY CC 3.0

Images used have been attributed as required (and where necessary) under CC.