Create And Measure Social Media Success
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Create and Measure Social Media Success: The Smithsonian
Collections Blog, a case study
Mid-Atlantic Regional Archivists ConferenceS.10 Social Media Sensations: Creative Possibilities for
Archives and Web 2.0May 6th, 2011
Rachael Cristine WoodyFreer|Sackler Archivist
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Table of Contents• Definition of Social
Media• Goal of Social Media• Case Study Introduced• Definition of Success• What, How and Where
do you Measure• Google Analytics• Case Study Success• Conclusion
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Definition
• Social Media: is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.– Wikipedia
“If it’s not on the web, it doesn’t exist.”- 50 million hits on Google for this quote
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Social Media is not the goal, it’s the vehicle to reach your goal!
Goal: Exposure, Engagement, Influence, Action
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Case Study: The Smithsonian Collections Blog
Platforms Mission Set Up
http://si-siris.blogspot.com/
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What do you Measure?
Google Analytics Google Analytics, Twitter Trends
Google Analytics, Interactions on site
Google Analytics, Google Alerts, Twitter/Hootsuite
*Exposure, Engagement, Influence, Action
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Google Analytics
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Conclusion
“We don’t really measure it, it’s just another relationship building tool.”
-Zappos CEO, Tony Hsieth
Keep in [email protected]
http://www.linkedin.com/in/rachaelcristinewoody