H-GAC€¦ · create a manageable strategy measure success. know the trends. communication trends...
Transcript of H-GAC€¦ · create a manageable strategy measure success. know the trends. communication trends...
H-GAC IS THERE AN APP FOR THAT? TOOLS FOR SOCIAL MEDIA ENGAGEMENT
OCTOBER 21, 2016
INTEGRATE IS AN AWARD-WINNING AGENCYTHAT STAYS TRUE TO TRADITIONAL PUBLIC
RELATIONS ROOTS WHILE INTEGRATING THELIMITLESS STRATEGIC POTENTIAL AND POWERAVAILABLE WITH DIRECT COMMUNICATION VIA
ENGAGING SOCIAL MEDIA, COMMUNITYPARTNERSHIPS AND CLEVER MARKETING.
LET’S GET STARTED
Understand thecommunication trends
of today and adapt
Understandyour audience –Where are they?
Get familiar with the tools and platforms
Create a manageable
strategy
Measure success
KNOW THE TRENDS
COMMUNICATION TRENDS • PUSHVS.PULLMENTALITY• DEMANDFORHYPERTRANSPARENCY• CUSTOMERSEXPECTTOBEHEARD• LIGHTENINGSPEEDRESPONSE• DIALOGUEISKEY
• EVERYONEISAMEMBEROFTHEMEDIA• COMPETITORSALLHAVETHESAMETOOLS
____
MEET YOUR AUDIENCE
FACEBOOK DEMO
TWITTER DEMO
INSTAGRAM DEMO
LINKEDIN DEMO
PINTEREST DEMO
SNAPCHAT DEMO
BUILDING A USABLE STRATEGY
KNOW THE MARKETPLACE____• WHOARETHECOMPETITORSANDWHATISTHEIRADVANTAGE?
• WHATDIFFERENTIATESYOUFROMCOMPETITORS?
• WHATWORKSAMONGTHEAUDIENCE?
GATHER RESOURCES ____• WHATMULTIMEDIADOWEALREADYHAVEAVAILABLETOLEVERAGE?
• WHATWILLWENEEDTOCREATE/FIND/OUTSOURCE?
• HOWMUCHTIMECANWECOMMITTOANACTIVEPRESENCE?
CONTENT CALENDARS____• PHOTOSFROMTHEOFFICE,SUCCESSES,CELEBRATIONS,ETC.• VIDEOSHIGHLIGHTINGPROFESSIONALACTIVITIES• RELEVANTNEWSSTORIES,INDUSTRYUPDATESANDPROFESSIONALACCOMPLISHMENTS• COMMENTSONTRENDINGTOPICS,HOLIDAYS,ETC.• YOURADVICE,TIPSANDPROFESSIONALOPINIONS
CONTENT CALENDARS
DEVELOP AD STRATEGY____• CONNECTTOSPECIFICAUDIENCES• OPPORTUNITYFORA/BTESTING• SENDTARGETEDTRAFFICTOWEBSITE• GENERATELEADSVIAFACEBOOK
CONSTANTLY CHANGING!
WITHOUTBOOSTING,ONLY2%OFYOURAUDIENCEHASTHECHANCETOSEEYOUR
POST
TARGETINGHASNEVERBEENSOACCESSIBLE!
DETERMINE MEASUREMENT ____• WHATISSUCCESS?
• SETUPGOOGLEANALYTICS,FACEBOOKPIXELS,LANDINGPAGESTOTRACKTRAFFIC
• UNDERSTANDFACEBOOKINSIGHTS
THANK YOUFOR YOUR TIME!