Webinar Series

1. Employee Engagement

2. How to Get Started

3. How to Measure Success

Presentation Topics

Success MetricsGetting Started

Badgeville Solutions

Your Hosts

www.badgeville.com

Laura Lilyquist

VP, MarketingTwitter: @badgeville

Lindsay Brothers

Product Manager

Getting Started Recap

Business Gamification Helps Us Feel...

Structured Smart

Socially ValuedSuccessful

Activities Rewards Missions

•Contextual

•Portable Reputation

•Activity Streams

•Real-Time Notifications

• Inbox

Leaderboards

Business Gamification Features

•Player

•Behavior

•Content

•Metadata

•Player Eligibility

•Points

•Behaviors

•Metadata

•Rank/Performance

•Onboarding

•Repeating Performance

Targets

•Expertise Leveling

Expertise Tracks

•Rank & Contests

•Counts, Time, Scores

•Players, Teams

Real-Time Feedback

A combination of technology, expertise and ongoing evolution for enterprise applications

A Showcase of Expertise and Achievements

Presentation Topics

Success MetricsGetting Started

Badgeville Solutions

Measuring SuccessProcess

Success starts with well defined objectives and desired results

Define Objectives

Define Desired Results

Define Game

KPIs (key performance indicators)o Metrics that are tied to an objective

o Time-sensitive

o Have a specific target

o EG: Target 75 tickets closed / day by June 30, 2015

Metricso Measureable

o Quantifiable

o Number of tickets closed / day

Measuring SuccessKPIs vs Metrics

KPIs must tie to business goalso Usually increased revenue or cost savings

Good design achieves goals

Specific metrics can change as design matures

Measuring SuccessPlanning & Design

Begin gathering data ASAPo Usually increased revenue or cost

savings

Establish a baseline in order to measure success

Establish metrics in order to build on KPIs during the program

A good baseline of data = A solid foundation

Measuring SuccessBaseline

Measuring SuccessWave Methodology

Nature of game mechanics provides

continuous feedback

Delivers deep analytics into user behavior

Refine game over time to maintain

effectiveness

Measuring SuccessProvides continuous feedback

Defined Desired

Behaviors

Game Activity

Reinforced Rewards

Learning

Gain new insights into discrete

user behaviors & actions

Get immediate insights and clear

action items

Manage ongoing program

analysis

View program changes

dynamically

Unique View of Users, Usage & Behaviors Analytics

Gain insights

Analytics Built for Ease of Use and Scale

Built for ease of use, self management

Modular visualizations

Fed from flexible queries

No need for internal data scientist

Analytics

Self-service reporting

Example: Leading Korean Telecommunications

Sales reps return more often

More completed training

More activity taken

Reseller effectiveness

40%25% 2X

Increase in

average daily

return visits

Average daily

activity

Average

weekly

return visits

50%

Rewarded user

receive 3+ activity

rewards per week

10%

Active users

completing training

each day

Example: Leading Healthcare Company

Employees make more quality

contributions

Create more discussion threads

Login more frequently

View more content

Engaged employees

Increase in

Employee

Comments

Increase in

Employees

Using

Community

Increase in

Views

+13% +37% +19%

2X +32% +34%

Completed

Profiles

Increase in

Thread

Replies

Increase in

Thread

Creation

Presentation Topics

How To Get Started Business Gamification

Badgeville Solutions

Pioneered business gamification market in 2010

Startup backed by leading venture investors

Top talent team with expert game designers & data

scientists

20

Badgeville offers gamification for key

enterprise applications

Badgeville is the Leader in Enterprise Gamification

With Nearly 300 Successful Deployments

CUSTOMERS

Badgeville has deployed business gamification

with many leading brands

PARTNERS

Badgeville Works With Leading Partners

Badgeville Drives Real Results

4xincrease in

customer advocates

4.5xincrease in Forecast

accuracy & hygiene

18%increase in

time spent in class

50%increase in

course completion

40%improvement in ticket

response time

Badgeville Uses Game Mechanics to

Drive Quantifiable Business Results

3 Pillars for Success

Platform

Enterprise-

grade

Scalable

Secure

Design

templates &

application

connectors

Products Analytics

Real-time

views of

users,

usage and

actions

Badgeville Game Design Template Examples Products

Badgeville Products & Services

Forum Expert

Conversation Starter

Content Creator

Social Collaborator

Sales Performance

Service Performance

Employee Certification

Tracked Education

Badgeville has developed many Game Design Templates

based upon 300+ deployments

More Templates +

Connectors for Key Applications

Decrease deployment time for leading platforms

Enables System Admins to deploy and manage

Eliminates the need for internal development resources

Reduces deployment time to 30 days

Products

Badgeville Products & Services

Platform A Robust Enterprise Platform for High Scale

Eliminate risk with high scalability to millions of

actions/day & billions of API calls/month

Protect security with private cloud, Safe Harbor, SOC2

Type I and SAS-70 Type II compliance

Maintain control with role-based Access Control —

Enterprise admins, app admins, and read-only access

Badgeville Products & Services

ENTERPRISE GRADE

THANK YOU

Let’s talk: sales@badgeville.com