CRAIG FRY ATHLETICS“DEVELOPING WORLD CLASSS ATHLETES

IN THE HEART OF KWAZULU NATAL”

Private & ConfidentialJuly 2014

Presented to

Bongmusa Mthembu & Petros SosiboComrades 2010 – Gold Medalists 1st and 2nd Ethkweni

Marathon 2012

INTRODUCTION A lack of funding in the Athletics sector over the past 15 years has left a

gaping hole in terms of South African Athlete competing on the world Stage

SASCOC and Athletics South Africa select various individuals to support, which is really the tip of the ice burg and many athletes are simply cast aside who have shown promise, leaving them demorilised and dejected.

Professional Clubs in SA do not have a development aspect to speak of.

Through the establishment of Craig Fry Athletics development and professional services we aim to implement and support professional athletes in conjunction with developing south African Athletes.

Thus the establishment of a facility in KwaZulu Natal order for identified athletes to be given the opportunity to be trained in all aspects of athletics

Claude Moshiywa Wins Comrades 2013

MISSIONTo uphold the highest levels of integrity and professionalism in all endeavors

To mould and train athletes that have not been afforded the opportunity to realise their talent and to assist these athletes not only in athletic ability but advise and counsel these athletes in order for them to conduct themselves at the highest levels of professionalism

To build the athletes to be Role Models and Heroes to the Youth who they can aspire to emulate, make the athletes household names.

Children love HerosTalk at a Junior school

VISIONDuring the 1980s and 1990s South African Athletes were of the highest

calibre of athletes in Africa and the World This has since dwindled into SA Athletes being “mediocre”

Through theTraining Facility the long term goal is for SA Athletes to gain their rightful place as the best athletes in Southern Africa, Africa and the World

Thus placing the Academy in all aspects at the forefront of Athletics Development

Produce Comrades Marathon Champions and Olympic Champions

Petros Sosibo & Claude Moshiywa – Gauteng Marathon 2012

Stephen Muzhingi, Jo Meek, Prodigal Khumalo – Gold Comrades 2014

ATHLETIC FACILITY

This to be done in 4 phases over a 5 year period

Phase 1 – Set up of Facility & Athletic Club – Year 1

Phase 2 - Athlete Identification – Year 1, and subsequently each year identify new talent

Phase 3 – Training – Year 3 – Marathon Athletes start competing Internationally . Develop and purchase own Facility under 1 “roof”

Phase 4 – Racing – Win a World Marathon Major on an International Stage.

Petros Sosibo & Craig FryComrades 2012

David Tumo winning Dubai 2011

PHASE 1 – YEAR 1 The Training Facility & Athletic Club will be set up initially in Pietermaritzburg

Housing Identification - 1 month

Sign rental agreements

Office infrastructure set up and complete – 1 month

Identify and secure contractual agreements with 3rd party service providers – Dietician, Physiotherapists – (See notes on 3rd Party Service Providers)

Athlete Identification – (see Notes on Athlete identification)

Training - Programmes geared towards individual athletes goals as determined

Mental Preparation of athletes for racing

Education on Media and Social responsibilities of a Professional Athlete

Racing

Amos Maiyo – ZK Marathon China 2013

ATHLETE IDENTIFICATION Year 1 will have 15 Athletes being selected, men and woman

Stringent interviews and discussions with Individual athletes identified between Head Coach and Manager prior to being accepted

Athletes that have a record already will be considered as well as athletes that have shown promise in the respective discipline will be considered.

Once athlete has been identified he / she will be offered the opportunity to join the Facility – should athlete accept he / she will be required to sign a contract which will clearly outline the rules and regulations of the Facility, and the requirements from the Athlete

Suggested – 7 Comrades Marathon / Ultra Marathon Athletes to be selected – Ages 24 to 35

8 Marathon / Middle Distance Athletes to be selected – Ages 16 to 22

Athlete Trials

TRAINING Each Athlete will be assessed and a 4 year plan will be put in place for the

athlete with annual goals and achievements to be attained.

Training and racing programmes will be drafted and athlete will be monitored on a daily, weekly and monthly basis

An education aspect will be included in the weekly programme which will teach the athletes how to conduct themselves as a professional athlete

Areas such as – Media relations Public Speaking Marketing Social Media Building and Maintaining relationships – Important for sponsors Social Responsibility as a Professional Athlete

One on one training with individuals

PHASE 2 – YEAR 2 Assess and debrief year 1 with athletes, management and coach

Identify additional 5 Athletes to join the Facility – Track Athletes

Training and racing continues with Athletes – revised goals to be established based on year 1

Begin planning and establishing the Facility for year 3 as Ownership

Commonwealth Games – Have athletes compete

Olympic Games – Attempt to have Athletes represent KZN at the Olympics

Comrades Marathon

Introduction of Psychologist

Sandile Makhaye Comrades 2011

PHASE 3 – YEAR 3

Build on year 1 and 2 athletes

Move into new Facility with all amenities under 1 Roof

Compete at a World Marathon Major

Compete Internationally and Locally with the Athletes

Identify and Focus on Athletes for development for Olympic Games 2020 from the 20 Athletes already in the squad

Identify and bring in 10 Additional Athletes – bringing the number up to 30 Athletes in total

Bring in recently qualified Coaches x 2, in order for them to have Job Opportunities and gain valuable practical experience from Working under the guidance of the Head Coach

Employ on a fulltime basis, Dietician, Physiotherapist – Employment creation

Athlete meeting before speed training

PHASE 4 – YEAR 4

Build on previous years

Compete and win a Marathon Major - International

Track Athletes to compete in the World Challenge series

Track Athletes to compete in the IAAF Diamond League

Dominate road running in South Africa with wins at races such as Mandela Marathon Gauteng Marathon Cape Town Marathon Ethkweni Marathon Comrades Marathon Two Oceans Marathon City to City Marathon Soweto Marathon

Stephen Muzhingi winning Comrades 2011

THIRD PARTY SERVICE PROVIDERS In order to offer a truly professional sporting facility the need for specialists in various fields is paramount

The first phase will see certain areas fulfilled by established professionals on a contractual basis.

As the Facility becomes established we will identify and approach recently graduated students in their specific fields – which will allow for a good practical experience for these graduated individuals, with the aim of employing various individuals on a permanent basis and as specialists.

Thus creating employment – we will then extend the facility to students requiring practical experience whilst studying which will aid and assist them for future employment opportunities as they will not only have the Theory but will have the Practical knowledge as well.

Strengthening & monitoring of athlete on a Weekly basis. Here Geoff Batch works withStephen Muzhingi

THIRD PARTY SERVICE PROVIDERS These areas include but not limited to

Dieticians – in this day and age the correct eating habits are required for optimum performance

Physiotherapist – Treatment of injuries, as well as monitoring of conditioning on a weekly or monthly basis is extremely important

Psychologist - Professional sport is extremely tough and an individual can be in top physical shape, but the mind is also required to be trained of an athlete as this is as important as the physical preparation – This aspect will be introduced in year 2.

HIERACHY – YEAR 1 & 2

Team Manager

ATHLETES3RD PARTY SERVICE

PROVIDERS

ASSITANT COACH Marketing

Head Coach

HIERACHY- YEAR 3 – 4

Team Manager

Athletes Assistant Coach

Physiotherapist Dietician Students Marketing

Head Coach

ROLES & RESPONSIBILITIES

HEAD COACH –

Athlete identification

Full responsibility and accountability for training schedules of each athlete

strengthening and conditioning of athletes

Liaise with team manager on race organisation for athletes

Monitoring of athletes training and performance

Important dialogue between athlete and coach pre, post and during training sessions is vital for optimum performance

ROLES & RESPONSIBILITIES Team Manager - Craig Fry

Contractual obligations and management of the facility

Liaise with Head Coach for race planning for the athletes

Race registrations

Transport

Accommodation

Management of 3rd party service providers

Media Management

Education of Athletes in Media Management and requirements of Professional Athletes

Negotiation of additional sponsors and service providers

Checking athletes stride and foot striking – injury prevention

Pre Race instructions and encouragement

ROLES & RESPONSIBILITIES Dietician

Liaise with head coach and manager on requirements of athletes – diet Monitoring of athletes energy levels

Assistant Coach Assisting the Head Coach with monitoring and various training sessions Timing Statistical recordings

Physiotherapist Monitoring of athletes physical conditioning liaise with head coach and manager on athletes conditioning Injury prevention and treatment

Athlete, Manager and Physiotherapist in consultation

Important to use the correct supplements

PERSONNAL PROFILES TEAM MANAGER – Craig Fry Athlete manager specialising in Athletics IAAF Registered Athlete Representative – Only 1 of 3 people in South Africa Highlights from managed athletes

Comrades Marathon Winning athlete in 2009, 2010, 2011, 2013 11 additional Gold Medals

Dubai Marathon Winner 2011 Two Oceans Marathon Winner 2012, and 3rd

Ethkweni Marathon Winner 2011, 2012, 2013 Gauteng Marathon Winner 2012 Mandela Marathon 2nd 2012 IAU World 50km World Champion 2010, 2nd 2012 Cape Town Marathon Winner 2012 Have won and placed top 5 places in races in China, Japan, India, Botswana,

Zimbabwe, Angola, Hong Kong, Germany, Poland Experienced in Media Management,. Marketing, and Contractual Negotiations Management of Elite Fields for Mossel bay Marathon, Jaipur Marathon (India)

Currently has Professional Athletes contracted from Kenya, Ethiopia, Zimbabwe and South Africa

CV Attached for greater reference and detail

Support during a race is very important

BUDGET

In order for the Facility to be a success for not only the athletes but for South Africa funding is required

Year 3 and 4 will have an income generating drive – with opening up the facility to general runners – who will pay for their license and kit

Please see included a detailed breakdown of annual budget requirements attached hereto

Muzhingi, Comrades 2009

IDENTIFIED PROBLEMS WITH ATHLETES POOR PERFORMANCERS IN SOUTH AFRICA

In order to keep the athletes as South African and as a Professional outfit athletes will be required financial remuneration

Thus allowing the athletes the best opportunity to focus on training and resting between sessions and races

The main problem with Athletes today is that they attend too many races out of necessity for survival , and hence there is no quality training and or not enough rest between races which is paramount to be successful

Professional structures in SA only contract athletes for 1 year at a time, which creates uncertainty for an athlete and therefore is always racing under extreme mental pressure

We aim to contract the athletes for a minimum of 4 years – allowing time for growth and development as well as time for the athletes to produce results

Professional clubs in SA don’t contribute towards training and nurturing

The lack of personal sponsors to assist with basic living conditions

PROPOSED RIGHTS AND OPPORTUNITIES GRANTED TO THE OFFICIAL SPONSOR

The right to use the CFA Marks and Designations.

CFA shall, at no cost to the Official Sponsor display prominently the Official Sponsor Mark on the club’s website, and make sure that its Mark functions as a hypertext link to the Official Sponsors Website.

The Official Sponsor shall be entitled to 5(FIVE) senior team appearances for promotional and marketing purposes. Such appearances and / or promotional activities shall be in non-personal endorsement capacity, and all out of pocket expenses incurred by team players including but not limited to accommodation, travel and the like shall be for the Official Partner’s account.

The Official Sponsor shall be entitled to use all CFA Marks and Designations for advertising and promotional purposes only.

The Official Sponsor Logo to appear on all CFA club Stationary

The Official Sponsor Logo to appear on CFA athletes training kit

The Official Sponsor Logo to appear on CFA athletes Tracksuits‘

The Official Sponsor to be granted 2 advertising boards or pull up banners at club training sessions, (branding to be provided by Official Sponsor)

PROPOSED RIGHTS AND OPPORTUNITIES GRANTED TO THE OFFICIAL SPONSOR

Official Sponsor to be granted naming rights, ie: the CFA “Official Sponsor” Athletic Club

Official Sponsor name and or logo to appear on the Competition clothing / race clothing of athletes, in accordance with the IAAF rules and regulations

Category Exclusivity

Athletes to wear Official Sponsor Cap at all press conferences

Athletes to wear Official Sponsor Cap on podiums at prize giving functions

Official Sponsor to be granted access to Club Data base for promotional purposes.

The Official Sponsor to be granted , 2 advertising banners at all races WMA attends.

Official Sponsor to be granted logo branding on CFA vehicles

First right of negotiation

Social responsibility is very important

TERM

An initial fixed term contract of 4 years

First right of negotiation for an additional term

MARKETING

A dedicated person to drive social networking across 20 sites including but not limited to:

FB / Twitter / Blogs / Squidoo / LinkedIn / You Tube / My Space / etc.

Regular press releases – 1600 media contacts locally, and 300 internationally

Advertising Agencies – TV, magazine exposure

Magazines

Newspapers

Radio

Collen Makaza – Winning Legends 68km 2013

ATHLETE EDUCATION The aim with the athletes is that they will be required to enroll in a tertiary

educational programme

Thus affording them the opportunity to gain valuable certificates of education which will stand then in good stead when they retire from professional running

This is extremely important as this will allow them to have a bright future once retiring from athletics

The Facility will discuss and or negotiate with a Tertiary Educational institute to offer contracted athletes bursaries or discounted preferential rates, as the Facility will be paying the athletes salaries we will know they will have funds available for furthering their studies.

It is important for the facility to not simply give the athletes this service at no cost to them, as this will encourage each person to study harder and gaining good results as they will be contributing financially towards their own education

Athletes are taught how to handle interviews and pres conferences

CONCLUSIONIn order to support and develop South African Athletes to become the best

in Southern Africa and the world, we believe we have the experience , knowledge, commitment and passion for this project to succeed

Through the Facility the aim is not only to create and develop athletics champions but to also create sustainable employment for athletes as well as providing a platform for employment of administrators as well as to offer an opportunity for students to gain valuable working experience whilst they complete their studies

We aim to produce Comrades Marathon winners as well as Athletes who are able to attain a sub 2H08 Marathon time on the world Stage which will allow our athletes to compete with the Kenyan and Ethiopian athletes who currently dominate World Marathon and Middle distance running

Collen Makaza – World Champion 2010 – 50km

THANK YOUCRAIG FRY

074 737 2729

craigfry@telkomsa.net

www.craigsathletes.com

www.facebook.com/craigsathletes

@CraigsAthletes

All images used are Athletes contracted to Craig Fry at the time of picture being taken