Ashley Callender, Amanda Lankford, Nicole Smothers, Lauren St. Martin, Natalie Watson

Honest, Selfless & CreativeHonest, Selfless & Creative

•Owned by the Barr Family

•Originated 54 years ago as a Advertising agency with focus on broadcast production

•Corporate office in Orlando

•Fry & Hammond no longer in business, but names were kept to honor their role as founders

•Public Relations services began in 2001

•“Full Service” agency today

•Advertising

•Media

•Public Relations•Media relations, social media, event planning, community outreach

•Interactive•Web design, digital advertising, email, social media

•Updated website launching this week•New content-blogs, articles, news releases

•Improvements to internal relations

•Focus shifting towards “healthy” topics.•Narrow focus will help firm be more successful

•“Healthy living” is an area of strength for the firm

•Rays partnered with Moffit Cancer Center

•Ongoing campaign during spring training

•Bus outside of games promoting skin protection & offering skin screenings

•Provides stories/photos/video to media

•All work done in house

•Research-Researched like-minded efforts in Florida tied to major league baseball.

•Objective-Moffitt to develop relationships with the baseball teams.

•Programming-Took bus to TV stations and other media outlets

•Evaluation-How many people were screened, media coverage, evaluations