SAP Business Transformation Study | Telecommunications | Cox Communications

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Cox Communications: Supercharging Customer Relationships with the SAP InfiniteInsight Solution As the third-largest cable entertainment and broadband provider in the United States, Cox Communications pioneered the bundling of television, Web, and telephone services, allowing consumers to consolidate services with one provider. To help improve customer service and bring more people's digital lives to life, Cox needed the technology to personalize offers for more than 6 million subscribers across 28 regions.

With the SAP InfiniteInsight solution, Cox is able to quickly build predictive models to support customer acquisitions, retention, and event-based marketing across the enterprise with a central analytics team. Now Cox can reach significantly more customers with the right offers, boosting sales and customer loyalty and resulting in a 14% increase in products sold per household.

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SAP Business Transformation Study | Telecommunications | Cox Communications

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The company's top objectives Build predictive models to help create personalized offers more quickly

and accurately for more than 6 million subscribers across 28 regionsDouble direct mail campaign conversions

The resolution Deployed the SAP InfiniteInsight solution for predictive analytics,

including segmentation, classification, regression, and data aggregation Streamlined market analysis company-wide through a central analytics

team covering all 28 regions

The key benefits Scalable solution to support both short and long-term marketing needs,

including predictive modeling for customer acquisitions, retention, lifetime valuation, and event-based marketing

Precise, accurate, and fast polling of 10 million observations and 800 variables to identify customer-related issues, including propensity to purchase, likelihood of churn, and prospective credit risks

Company Cox Communications Inc.

Headquarters Atlanta, Georgia

Industry Telecommunications

Products and Services Cable entertainment and broadband services

Employees 50,000

Revenue US$15 billion

Web Site http://ww2.cox.com

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BUSINESS TRANSFORMATION TOP BENEFITS ACHIEVED

14%More products per customer household

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42xGreater throughput for central analysts (from 40 to 1,680 predictive models annually)

28969 (14/03) 2014 SAP AG or an SAP affiliate company. All rights reserved.

2014 SAP AG or an SAP affiliate company. All rights reserved.

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