Supercharging Your Club Referral Program
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Transcript of Supercharging Your Club Referral Program
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Welcome to the webinar! We will begin the presentation shortly.
Speaker: Rachel LaiMarketing Manager at InTouch
Speaker: Greg SklootVP Growth at Netpulse
2 Key Takeaways for Today
1. Basic framework for successful referral programs
2. How technology can accelerate referrals
It’s not a secret….
Referrals are a HUGE source of new memberships for health clubs.
86%Of health clubs say that referrals are their
largest and warmest source of leads.*According to an InTouch survey.
Let’s establish a basic framework.
It has to be ridiculously easy
for members and staff.
How can we make it easy for members?
1. Talk to them where they are, not where you are
2. Make the actual referral process seamless
3. Make it a no-brainer by involving other incentives
1. Talk to them where they are
Don’t just rely on signage or email.
Focus on:
● Social
● Digital
● Mobile… especially push alerts
2. Make the actual process seamless
Ditch the paper and do it digitally.
Referrals can all be done in seconds, in the palm of a member’s hand via the Club Mobile App.
3. Make it a no-brainer and offer incentives
How can we make it easy for staff?
1. Keep referrals organized in one place
2. Give them options for easy follow up
3. Make it a part of the Point of Sale process
1. Keep referrals organized
Ditch the paper and
leverage your CRM to
keep all referrals in one
place.
2. Give them options for easy follow up
Immediately follow up
using the digital
communication channels
we discussed.
3. Make it a part of Point of Sale
Use your CRM to help
enforce a continuous
referral process,
especially at the front
desk.
Successful campaigns balance
technology + effort.
Don’t forget personal trainers too!
netpulse.com877-NETPULSE
[email protected]@gregskloot
intouchfollowup.com888-741-6408
[email protected]@intouchfollowup